渠道第3章-wenkub
2023-02-13 19:29:32 本頁面
【正文】 tself! ?. panies are estimated to spend $35 billion to more than $40 billion per year on reverse logistics ?The average pany takes 3070 days to move a returned product back into the market ?The estimated number of packages returned in 2023 is 500 million 產(chǎn)品退貨過百分比 Industry Return % Ranges Magazine Publishing 50% Catalog Retailers 1835% Book Publishers 2030% Greeting Cards 2030% CDROMs 1825% Computer Manufacturers 1020% Book Distributors 1020% Mass Merchandisers 415% Electronic Distributors 1012% Printers 48% Auto Industry (Parts) 46% Consumer Electronics 45% Mail Order Computer Manufacturers 25% Household Chemicals 23% 表 34正向物流與逆向物流的差異 Factor Difference Between Forward and Reverse Logistics Volume forecasting More difficult for returns than for original sales of new product Transportation Forward: ship in bulk (many of one SKU), with economies of scale. Reverse: ship many disparate SKUs in one pallet, no economies of scale. Product quality Forward: uniform product quality. Reverse: variable product quality, requiring costly evaluation of every returned unit. Product packaging Forward: uniform packaging. Reverse: packaging varies with some likenew, some damaged – no economies of scale in handling. Ultimate destination Forward: clear destination – to retailer or industrial distributor. Reverse: many options for ultimate disposition of product, necessitating separate decisions. Accounting cost transparency Forward: high. Reverse: low, because activities are not consistently tracked on a unified basis. 圖 32退貨產(chǎn)品的可能路徑 M an u factu r erR et ail erC o ns um erC h ari tyT hir d P arty R etu r ns/R ev ers e L og is tic s F ir mM an u factu r er r unR et urn/S orti ngF acil ityR e p air /R e furbis h m e ntF acil itySec o n da r y M ark et,Br ok er, Jo bb erP o o r q u a l i t y p r o d u c t, shi p s a s spa r e p a r ts to m a n u f a c t u r e rRe tu r n f o r s a l eIn s p e c t, g r a d eReturn for creditReturn for refundRe p a i r a b l e p r o d u c tRepai rabl e productHigh qual it y pr oductInspect, gradeInspect, gr adeReturn for creditReturn for refund 二、為 特定渠道定制渠道流 ?基于服務(wù)產(chǎn)出的細(xì)分市場，在訂制渠道流時 ?把兩種渠道流結(jié)合在一起 實物擁有和所有權(quán)（物流與所有權(quán)流） ?在八種渠道流里加入某種渠道流或把某種渠道流進(jìn)行擴(kuò)充（促銷流分解 物流分解為產(chǎn)品產(chǎn)生的存儲與配送成本、其零部件的存儲與配送成本） ?減少不太重要的渠道流成本所付出的努力。 and access to CDW’s help desk a
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