可口可樂經(jīng)營戰(zhàn)略-wenkub
2023-02-11 21:14:39 本頁面
【正文】 大力向體育產(chǎn)業(yè)擴(kuò)張，獲得一些更加盈利的銷售渠道。Roberto Goizueta 的回報的回報In the 20years between 1977 and 1997, Coke management built an extraordinary powerful business designA highly aligned manufacturerbottlerdistribution system, which has created the lowest cost manufacturing, bottling, and logistics in the industry, and which focuses investment on the profit zones in the value chain. It achieved: (1) the world’s strongest brand。 在當(dāng)時的情況下，每個裝瓶商都與可口可樂簽定 “ 特許協(xié)議合同 ” 。（三）可口可樂的早期經(jīng)營模式（三）可口可樂的早期經(jīng)營模式l 在沒有任何股份的情況下，可樂公司如何控制裝瓶企業(yè)呢？1。每一個崗位都有嚴(yán)格的規(guī)定，比如經(jīng)驗(yàn)、技能等。積極推進(jìn)本地化策略。人們的生活方式快速變化，旅游和方便對飲料的銷售方式提出了新的要求。這種生產(chǎn)和銷售體系逐漸成為大型占領(lǐng)大型超級市場和高利潤銷售區(qū)域的障礙。擴(kuò)大消費(fèi)者的范圍、擴(kuò)大消費(fèi)者的范圍 擴(kuò)大消費(fèi)者的范圍，重新界定產(chǎn)品市場定位。（ 2）對裝瓶商進(jìn)行投資和現(xiàn)代化改造，協(xié)助對主要客戶進(jìn)行市場營銷（ 3）引導(dǎo)裝瓶商進(jìn)入高利潤領(lǐng)域，使其經(jīng)營更有效（ 4）對新的裝瓶商和經(jīng)銷商提供資金支持，確保其能配合公司的增長戰(zhàn)略 關(guān)鍵業(yè)務(wù)活動與拓展、關(guān)鍵業(yè)務(wù)活動與拓展（ 1）強(qiáng)調(diào)低成本的銷售渠道建設(shè)策略 , 加大在高利潤銷售場所的銷售規(guī)模 , 大力發(fā)展自助消費(fèi)。進(jìn)軍海外市場、進(jìn)軍海外市場l 進(jìn)軍國際市場所面對的一個基本問題就是市場的不連續(xù)性問題。 強(qiáng)大的骨干裝瓶商的網(wǎng)絡(luò)。Coca Cola五、 New Operational Management StructureBackgroundAtlanta, march 4, 2023 Consistent with its strategy to meet the changing needs of consumers everywhere, the Coca Cola pany (NYSE: KO) today announced a new operational management structure.COMPANY CHAIRMAN AND CEO Doug Daft said, we enter the next phase of our pany growth, it is clear that our new business model demands a new management approach.The new StructureThe pany established four strategic Business Units: America, Asia, Europe/Africa, and new business ventures.Each SBU has its own own executive officer. These units will work together as a nimble and entreprneurial work well equipped to seize promising market opportunities and capture value.The heads of three SBUs will report to Daft, and will facilitate the development of local initiatives within the pany new business model.All other corporate functions will maintain their current reporting responsibilities.Coca Cola六、 Corporate Culture2L+3OLocalization：可樂公司在中國的系統(tǒng)共有 1。Opportunity：要讓更多的人喝可樂，而且要讓他們喝得更多。組織模式必須與經(jīng)營模式相適應(yīng)。很多可口可樂的裝瓶商都具有相當(dāng)程度的局域性和獨(dú)立性，但是大多數(shù)可口可樂的消費(fèi)者根本就不知道或不關(guān)心他們消費(fèi)的飲品是如何通過可口可
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