房地產(chǎn)營銷策略研究畢業(yè)設(shè)計(jì)論文-wenkub
2023-07-12 15:16:58 本頁面
【正文】 rket petition is not sufficient, characteristics of the rolling development, it is also a highrisk industries, as countries However, The real estate market has bee more and more prominent, the real estate market is still in its infancy, many business philosophy has not kept pace the industry growth rate lagging. In the modern market economy, the real estate pany was in petition because of its market products needed by customers, which means developers must be petitionoriented, customercentric, real estate development and construction in accordance with market demand products, the value of their products through the exchange so as to promote the continuous development of enterprises. But now many developers in the marketing sense of a lack of such a strategy, real estate products to market has not reached the hands of consumers or do not translate into real products or modities. Marketing is connected with market demand and real estate development and construction of the intermediate product chain to achieve an effective means of selfdevelopment enterprises. . . Thus, in a sense, is the relationship between real estate marketing strategies real estate business the key to success, in order to ensure healthy and rapid development of real estate, real estate marketing strategies is particularly important to study.Keywords： real estate、marketing、strategy、study目錄摘要 .....................................................IABSTRACT................................................II引言 .....................................................1第一章 房地產(chǎn)營銷策略研究綜述 ...........................2 房地產(chǎn)營銷策略的定義 ...............................2 房地產(chǎn)營銷概述 ..................................2 房地產(chǎn)營銷策略的定義 ............................3 房地產(chǎn)營銷策略研究的必要性 .........................4 房地產(chǎn)營銷策略的內(nèi)容 ...............................5第二章 CS 策略 ..........................................6 CS 策略的定義 .......................................6 房地產(chǎn)營銷 CS 策略的背景、國內(nèi)外研究現(xiàn)狀 ............6 CS 策略在房地產(chǎn)營銷中的引入 .....................6 房地產(chǎn)營銷 CS 策略的優(yōu)缺點(diǎn) ..........................7 房地產(chǎn)營銷 CS 策略的優(yōu)點(diǎn) .........................8 房地產(chǎn)營銷 CS 策略的缺點(diǎn) .........................8 房地產(chǎn)營銷 CS 策略的感想 ............................9第三章 STP 策略 ........................................10 STP 策略定義及發(fā)展過程 .............................10 STP 策略優(yōu)缺點(diǎn) .....................................10 STP 策略優(yōu)點(diǎn) ...................................10 STP 策略缺點(diǎn) ...................................11 STP 策略適用對(duì)象 ...............................11 STP 策略感想 .......................................12第四章 品牌策略 ........................................13 品牌策略定義 ......................................13 品牌的定義 .....................................13 房地產(chǎn)品牌定義 .................................13 房地產(chǎn)品牌策略定義 .............................13 品牌策略的發(fā)展 .....................................14 品牌策略的優(yōu)缺點(diǎn) ...................................15 品牌策略的優(yōu)點(diǎn) .........
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