【正文】 us and characteristics of emerce development Online shopping [1]This new way to shop for more and more people are loved by a large number of emerce sites (such as Amazon, excellence, Dangdang, eBay and Alibaba39。電子商務(wù)中誠(chéng)信問(wèn)題分析與對(duì)策大學(xué)畢業(yè)論文目 錄摘 要 IAbstract II一、概述 1（一）本文研究的背景 1（二）關(guān)于電子商務(wù)中誠(chéng)信問(wèn)題研究現(xiàn)狀 2（三）本文的主要工作 3二、電子商務(wù)誠(chéng)信現(xiàn)狀及問(wèn)題 4（一）電子商務(wù)的發(fā)展現(xiàn)狀及特點(diǎn) 4（二）電子商務(wù)中誠(chéng)信的內(nèi)涵 5誠(chéng)信的含義 5 電子商務(wù)中誠(chéng)信的內(nèi)涵 6 電子商務(wù)中誠(chéng)信的影響 6(三)電子商務(wù)中誠(chéng)信問(wèn)題的主要表現(xiàn)形式 8價(jià)格欺詐 8發(fā)貨、付款不到位或不及時(shí) 8產(chǎn)品的售后服務(wù)得不到保證 8信息的安全性得不到保障 9三 電子商務(wù)誠(chéng)信影響因素分析 10（一） 電子商務(wù)誠(chéng)信的多維度分析 10經(jīng)濟(jì)學(xué)的解釋 10社會(huì)心理學(xué)的解釋 14（二） 我國(guó)電子商務(wù)誠(chéng)信影響因素分析 17我國(guó)誠(chéng)信基礎(chǔ)薄弱，社會(huì)信用體制尚未完全建立 17 網(wǎng)上交易雙方信息不對(duì)等 19市場(chǎng)進(jìn)入壁壘低，法律虛位 19社會(huì)誠(chéng)信意識(shí)普遍薄弱。s Taobao, etc.) ofthe emergence also attracted a large number of consumers. Consumers enjoy the freedom and convenience of online shopping while also often subject to fraud, poor credibility of the Internet has bee a big criticism of emerce As we all know, online shopping is not like traditional transactions as seeing, hear, touch hands, the existence of real feelings of goods[2], able to understand the information is limited to online pictures and text description of the means of the transactions tend to be paid by bank transferand the post office to send the goods, which gives the lawbreakers can take advantage of consumers have been cheated, even if the plaints are due to the geographical span and sellers of real uncertainty is difficult to be handled properly and to protect. Credit in most online consumers in the emerce appears to be dynamic and change. The credit is based on the purchase experience slowly, for each shopping site, online consumers from the initial preliminary understanding to the early browsing understanding, and then to the midpurchase attempts, and finally the formation of basic trust in the successful purchase this trust with the successful purchase experience increases gradually increase. Site credit, once formed, have an important role in maintaining the number of established buyers.Of course, the credibility of both sides [3]. For example, an emerce sites organized by discount or sweepstakes, if users do not win, it will lead to a large number of return behavior, making the operator of the rising cost, and even cause phase loss. The root causes of this phenomenon is that Internet users dishonesty, causing difficulties in business operationsTherefore, whether online consumers, network enterprise, business or an intermediary panies (such as Alibaba39。 some consumers to use cash on delivery payment, but receipt of the goodsrefused to pay, or do not make timely payments, and return for no reason after the consumer receives the goods, have increased marketing costs.3．Products, service can not be guaranteedOn the one hand, many business managers do not set the modity sales service mechanism, leading to online modity buyers to seek aftersales service nowhere. On the other hand, some emerce operators, although the setting there is a product aftersales service centers, but the aftersales service is poor, service is poor, low quality of service, left a very bad impression to the online merchandise purchase 4．Information security can not be guaranteedAt present, many emerce operators to provide online merchandise purchase of personal information protection mechanisms there are security risks, resulting in online merchandise purchase of personal information by others to steal. According to the survey [7]: % of respondents use the network or online transactions encountered their personal information was stolen experience。s economic activities to find a cause, and that from here to find the reason is the reason why such things fundamental reason. It can be seen, economist for the social integrity of analysis is the firmly grasp the basic activities of people engaged in economic activity and as a rational economic man in pursuit of economic interests, emphasizing the integrity of the rational basis system based on the integrity of positioning a contractual relationship between the people. Economists emphasis on rational judgment and rational choice of the main decisive role in the establishment of contractual relations, so they build the integrity of the social mechanism must construct a society39。s Dilemma practice of social psychologist and more in accordance with the odd, the presence or absence of interpersonal trust to cooperation or not to reflect, two people between the level of trust, with the change of the experimental conditions change, in this case, trust is seen as a dependent variable determined by the external stimuli. will trust to understand the performance of an individual personality, is a through social learning and the formation of relatively stable personality characteristics, and their representative have a psychologist Roth, Whiteman, they think a person39。s emerce integrityEconomists and social psychologists on the credibility of the explanation is very deep, but all with a certain onesidedness, in fact, many reasons to produce integrity to solve the problem must first be clear what factors will have integrity problems. The issue of integrity for our emerce, the main factors can be summarized in the following aspects.1．integrity the foundation is weak, the social credit system is not yet fully developedMercantilist Because of our longterm impact, leading to some lack of traditional social, ethical integrity and ethics. Consumers, prevention among people rather than confidence, is the psychological barrier of emerce development. Rampant counterfeit and shoddy goods transaction, the proliferation of false advertising, contract performance is low, managers lack integrity, credit card fraud, the credibility of the debt recovery of force seen in the newspapers every day, almost as a universal phenomenon. Emerce as trading patterns do not meet, the more difficult to get consumer recognition, the concept of business is not evil is deeply rooted in people