【正文】 . Chen Xinxiang, China Electronic Commerce Association, said that for emerce industry, it is imperative to establish a unified crossplatform data system integrity, the personal credit system and credit system of enterprises unify the establishment of a database, and the establishment of appropriate data analysis system for risk prevention.Compared to China, the construction of credit system of foreign emerce is still relatively plete. In other countries, emerce has been popular, it has bee an important part of people39。電子商務中誠信問題分析與對策大學畢業(yè)論文目 錄摘 要 IAbstract II一、概述 1（一）本文研究的背景 1（二）關于電子商務中誠信問題研究現(xiàn)狀 2（三）本文的主要工作 3二、電子商務誠信現(xiàn)狀及問題 4（一）電子商務的發(fā)展現(xiàn)狀及特點 4（二）電子商務中誠信的內涵 5誠信的含義 5 電子商務中誠信的內涵 6 電子商務中誠信的影響 6(三)電子商務中誠信問題的主要表現(xiàn)形式 8價格欺詐 8發(fā)貨、付款不到位或不及時 8產品的售后服務得不到保證 8信息的安全性得不到保障 9三 電子商務誠信影響因素分析 10（一） 電子商務誠信的多維度分析 10經(jīng)濟學的解釋 10社會心理學的解釋 14（二） 我國電子商務誠信影響因素分析 17我國誠信基礎薄弱，社會信用體制尚未完全建立 17 網(wǎng)上交易雙方信息不對等 19市場進入壁壘低，法律虛位 19社會誠信意識普遍薄弱。 20安全技術瓶頸未突破 20部分企業(yè)條件不完備導致誠信無法保證 20（三） 我國電子商務影響因素的系統(tǒng)分析 21消費者方面 21企業(yè)方面 23環(huán)境方面 24各影響因素之間的相互影響及相互制約關系 25四、電子商務誠信體系的構建方案 27（一）企業(yè)要提高誠信意識，主動樹立誠信形象 27（二）政府要營造社會誠信大環(huán)境 28法律法規(guī)的制定和完善 28政府執(zhí)行法律法規(guī)方面 29政府誠信監(jiān)管方面. 30（三）消費者方面 31（四）安全技術方面 31結 論 33Conclusion 34參考文獻 35附錄A 演示文稿 36致 謝 37課程結課論文審閱評分表 38課程結課論文答辯記錄評分表 39 III 電子商務中誠信問題分析與對策一、 Outline（一） The background of this studyEmerce as a new business model of the 21st century, it has broad prospects for development around the world are actively developing emerce. As an innovative economic operation, its impact is felt far beyond the mercial field. Emerce as an important business activities in China39。s lives. Ebay, Amazon in the world has a very large market and the impact of global Internet panies, has developed into. Foreign emerce has a prehensive mechanism of mutual trust and credibility of the system, mature markets have a special credit intermediaries to ensure that emerce businesses and individual consumers of credit, good credit card system in the United States but also for the launching of the emerce has created a good credit protection .（三）The main work In this paper, the manifestation of the emerce integrity to sort out the factors affecting the integrity of emerce more indepth system analysis, a number of countermeasures to solve the problem of emerce integrity. 二、Current situation and problems of emerce integrity（一）Status and characteristics of emerce development Online shopping [1]This new way to shop for more and more people are loved by a large number of emerce sites (such as Amazon, excellence, Dangdang, eBay and Alibaba39。s Alipay), the average of its overall integrity of the water needs to be improved, otherwise the integrity problem would severely hinder emerce further develop a（二）The integrity of the content of emerce1．The meaning of integrityIntegrity is a moral category, is the second identity card of the citizens, collectively, of the daily behavior of the honest and the official exchange credit. Others doing things that is, sincere, honest, reputation, and Promises must be kept and action must be resolute, authoritative, as good as gold.2．The integrity of the content of emerceEmerce integrity of the network environment, each other, trust each other, mutual trust as a social practice [4]. The Internet is a virtual society, virtual performance as you can not understand the game, with you the true identity of the chat, it is this virtual nature provides us with another new way of life and the environment。 consumer registration submitted falseinformation, to the enterprise business processes more difficult. A variety of pricegouging phenomenon and the resulting pricegouging fear, greatly reduced interest in emerce buyers and sellers of online transactions.2．Delivery, payment is not in place or not timelySome B2C websites shipping after receipt of the payment of consumers, or from time to time delivery [6], so that the interests of consumers have been infringed。 66% of respondents suspect that their personal information unknowingly related site collection.三、Emerce integrity impact factor analysis（一）Emerce the integrity of the multidimensional analysis1．Interpretation of the economicsEconomists believe that economic activity in the modity exchange in order to pursue the maximization of their own economic interests and longterm arising from the integrity of behavior [8]. Their main ideas are the following: social integrity is essentially a struggle between the different individual selfinterest reached a mutually beneficial and balanced result. Economics, duplicate transactions in the market to produce the moral of the business munity, business reputation. economists believe that cooperation is not the culture of selfgenerated, but only the specialization and division of labor. in the socioeconomic modity exchange between the owner of the goods due to various factors restricting borrowing of money and goods on credit behavior will inevitably occur. At this time, the transaction will be entered into a contract to establish a mutually expect each other to fulfill the contractual provisions of the trust relationship, therefore, the acts of good faith is essentially a contractual relationship is a result of people39。s dishonesty caused by economic interests than the price paid by the acts of dishonesty, a large number of people will continue to repeat such acts of dishonesty, resulting in serious deficiencies in the munity as a whole integrity. Further analysis of the economic benefits caused by acts of dishonesty led to more than pay for the cost of the reasons, economists believe that the socioeconomic system is not perfect, the socialpetitive behavior is not standardized, social supervision and restraint is not enough information is not symmetry caused. Economist for the social good faith behavior and lack of credit causes analysis is m