【正文】 論 文東風(fēng)汽車公司專用車發(fā)展戰(zhàn)略研究研究生姓名 ：指導(dǎo)教師姓名、職稱 ： 汪海粟教授學(xué)科門類 ： 管理學(xué)專業(yè)名稱 ： 工商管理碩士研究方向 ： 戰(zhàn)略管理入學(xué)時間 ：二〇一三年四月十日Special Purpose Vehicle Development Strategy Study of Dongfeng Motor CompanyZhang Jianhua10th April , 2022I / 55摘 要2022 年開始，我國經(jīng)濟(jì)開始由輕工業(yè)主導(dǎo)時期進(jìn)入重化工業(yè)發(fā)展階段，在經(jīng)歷了近 10 年城鎮(zhèn)化、工業(yè)化、基礎(chǔ)設(shè)施建設(shè)快速發(fā)展，帶動了商用車需求規(guī)模的日益擴(kuò)大。短期內(nèi)預(yù)計 2022 年專用車改裝需求規(guī)?？赡軙咏虻陀?2022 年的水平，從中長期發(fā)展來看，未來專用車改裝領(lǐng)域市場規(guī)模還存在較大的發(fā)展空間，在整車底盤市場需求增速逐步放緩的情況下，專用車未來的發(fā)展更加值得關(guān)注。s economy has entered the period of heavy chemical industry from the Light Industry. After nearly 10 years of urbanization, industrialization and the rapid development of infrastructure construction，the scale of the demand of mercial vehicles and special vehicles is expanding, and the status of special vehicle is ascending at the same time .China’s rapid economy growth has driven the scale of demand of special vehicles, for example, the construction of real estate, highspeed rail, viaduct, light rail and underground has boosted the sales of concrete mixer and concrete pump truck directly, the increasing need of product oil of passenger vehicle has driven the sales of oil tank truck, the expanding transportation industry has driven the growth of coach truck for training, the urbanization has driven the need for the municipal vehicles, the mineral resource exploitation has driven the prosperous development of dump trucks, the medium and long distance logistics has stimulated the sales of semitrailer exponentially and so on. Along with the rapid development of special vehicles, many risks are also emerging: the fierce market petition, the quality of customer demand is advancing, the domestic technology can’t meet the demand of customer in some areas. Too much adoption of overseas technology has resulted in the monopoly in the highend market by some foreign brands, for instance, the PTO of pump truck and upside, highend ladder truck and so on. Domestic special vehicle has a lot of room for improvement, not only in technology but also in the thought of collaboration model between the refitting enterprise and chassis manufacturer. In china, many chassis manufacturers want to march on the special vehicle business, on the contrary, the refitting enterprises are planning to expand their business to the areas of chassis, and it is hard to the development model of special vehicles is worth thinking over. In the short run, the demand of special vehicle in 2022 is expected to be smaller than 2022 the long run, there is still a great capacity in the future even in the background of the “microgrowth” of chassis. Dongfeng Motor Corporation is one of the three domestic auto panies and it has a strong automotive manufacturing strength. However, it has not been in the forefront of the industry in the field of development of the Special Purpose Vehicle. How to locate a special vehicle development strategy is not only the need of the survival, development and growth of the pany dedicate car, but also it is important to maintain the sustained and healthy development of the Dongfeng Motor Corporation in the car market microgrowth era. How to set out a set of feasible strategy of special vehicle and strengthen our prehensive petitiveness in the ing development period will be the emphasis of this article.This article will mainly discuss the development process of special vehicle worldwide in the history, the current situation and the relevant theory will also introduce the opportunity and risk in domestic special vehicle industry. Besides, it will analyze the development situation and and the position our Dongfeng locate today according my judgement and understanding bined with the strength and weakness of our brand in the market. This article will also work out the development direction ,strategic thinking and improvement plan systematically by means of prehensive analyze of the special vehicle market and the understanding of petitive situation in the market segment. I hope this article will give some suggestion for the Dongfeng special vehicle development strategy and give some reference for the special vehicle industry in china at the same time.Keywords: Dongfeng Motor Company Special Purpose Vehicles Strategy SWOT Analysis 目 錄導(dǎo) 論 ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????1第一章 我國專用車行業(yè)發(fā)展概況 ?????????????????????????????????????????????????????????????????????????6第一節(jié) 專用車的概念及分類 ????????????????????????????????????????????????????????????????????????????????????????6第二節(jié) 我國專用車行業(yè)演進(jìn)分析 ????????????????????????????????????????????????????????????????????????????????7第三節(jié) 專用車發(fā)展的外部環(huán)境分析 ??????????????????????????????????????????????????????????????????????????10第二章 我國專用車市場分析 ????????????????????????????????????????????????????????????????????????????????15第一節(jié) 專用車市場的結(jié)構(gòu)與特征 ??????????????????????????????????????????????????????????????????????????????15第二節(jié) 專用車行業(yè)標(biāo)桿企業(yè)介紹 ??????????????????????????????????????????????????????????????????????????????21第三節(jié) 我國專用車需求預(yù)測 ??????????????????????????????????????????????????????????????????????????????????????24第三章 東風(fēng)汽車公司專用車發(fā)展現(xiàn)狀與問題????????????????????????????????????????????????28第一節(jié) 東風(fēng)商用車公司及專用車事業(yè)簡介 ??????????????????????????????????????????????????????????????28第二節(jié) 東風(fēng)專用車發(fā)展現(xiàn)狀及面臨問題 ??????????????????????????????????????????????????????????????????29第四章 東風(fēng)專用車發(fā)展戰(zhàn)略選擇 ???????????????????????????????????????????????????????????????????????34第一節(jié) 東風(fēng)專用車發(fā)展戰(zhàn)略目標(biāo) ??????????????????????????????????????????????????????????????????????????????34第二節(jié) 東風(fēng)公司專用車戰(zhàn)略模式 ??????????????????????????????????????????????????????????????????????????????38第三節(jié) 東風(fēng)公司專用車戰(zhàn)略措施 ??????????????????????????????????????????????????????????????????????????????41結(jié) 論 ?????????????????????????????????????????????????????????????????????????????????????