【正文】 / 54對科田磁業(yè)的發(fā)展戰(zhàn)略展開深入研究，厘清公司戰(zhàn)略定位與未來發(fā)展目標，明確公司整體戰(zhàn)略態(tài)勢、發(fā)展戰(zhàn)略與競爭戰(zhàn)略，同時圍繞核心戰(zhàn)略制定相關的重點職能戰(zhàn)略。關鍵詞： 釹鐵硼，科田磁業(yè)，發(fā)展戰(zhàn)略5 / 54目錄第一章 緒論 .....................................................................................................................................1 研究背景 ...............................................................................................................................1 研究目標與意義 ...................................................................................................................1 研究內容與框架 ...................................................................................................................2第二章 科田磁業(yè)外部環(huán)境分析 .....................................................................................................4 宏觀環(huán)境分析 .......................................................................................................................4 政治因素 .......................................................................................................................4 經濟因素 .......................................................................................................................4 社會因素 .......................................................................................................................5 技術因素 .......................................................................................................................5 釹鐵硼磁體行業(yè)環(huán)境分析 ...................................................................................................6 行業(yè)概況 .......................................................................................................................6 行業(yè)趨勢與容量預測 ...................................................................................................8 競爭環(huán)境分析 .....................................................................................................................14 行業(yè)內部競爭 .............................................................................................................14 潛在競爭者 .................................................................................................................15 供應商議價能力 .........................................................................................................16 購買者議價力量 .........................................................................................................17第三章 科田磁業(yè)內部環(huán)境分析 ...................................................................................................18 公司簡介 .............................................................................................................................18 公司產品技術資源 .............................................................................................................18 現(xiàn)有產品線 .................................................................................................................18 技術研發(fā)能力 .............................................................................................................196 / 54 公司市場營銷能力 .............................................................................................................20 市場布局與業(yè)績 .........................................................................................................20 營銷管理能力 .............................................................................................................20 公司基礎管理能力 .............................................................................................................21 組織結構 .....................................................................................................................21 管理機制 .....................................................................................................................21 人力資源 .....................................................................................................................22第四章 科田磁業(yè)發(fā)展戰(zhàn)略分析 ...................................................................................................24 公司戰(zhàn)略定位與目標 .........................................................................................................24 公司整體發(fā)展戰(zhàn)略 .............................................................................................................25 整體戰(zhàn)略態(tài)勢 .............................................................................................................25 產品開發(fā)戰(zhàn)略 .............................................................................................................26 市場開發(fā)戰(zhàn)略 .............................................................................................................27 公司競爭戰(zhàn)略 .....................................................................................................................29第五章 科田磁業(yè)職能戰(zhàn)略分析 ...................................................................................................31 組織與流程戰(zhàn)略 .................................................................................................................31 組織結構調整 .............................................................................................................31 業(yè)務流程優(yōu)化 .............................................................................................................32 人力資源戰(zhàn)略 .....................................................................................................................34 人力資源開發(fā) .............................................................................................................34 員工考核與激勵 .........................................................................................................36 技術研發(fā)戰(zhàn)略 .....................................................................................................................38 建立創(chuàng)新系統(tǒng)結構 .....................................................................................................38 加強技術創(chuàng)新管理 .....................................................................................................39結束語 ......................................................