b2c項(xiàng)目商業(yè)計(jì)劃書(shū)-wenkub
2023-06-13 22:17:14 本頁(yè)面
【正文】 型消費(fèi)者對(duì)價(jià)格的敏感性更為增強(qiáng)，網(wǎng)絡(luò)購(gòu)物作為一個(gè)有效的節(jié)約消費(fèi)資金的手段也自然更為消費(fèi)者所垂青。同時(shí)，廚房用品的多樣性保證了廚具專業(yè) B2C 的市場(chǎng)空間，而 “廚房用品——〉廚衛(wèi)用品——〉居家用品”的獨(dú)特商品延伸性則保障了“有家”的戰(zhàn)略發(fā)展空間。廚具購(gòu)買(mǎi)者（以下我們稱之為廚客）通過(guò)使..用廚具制作出自己的餐點(diǎn)，首先享受的是 DIY 的樂(lè)趣；其次，對(duì)有些廚客，他們樂(lè)于在家做飯而不愿到外面飯店就餐的，一來(lái)是認(rèn)為在家做飯更實(shí)惠，二來(lái)也更為健康；第三，廚客自做餐點(diǎn)，與家人或朋友共享餐點(diǎn)，或與別的朋友分享制作心得（如菜譜上傳） ，追求的分享美味的精神；第四，廚客還期待通過(guò)更健康的食物、更多的共享獲得更健康的身體和與家人、朋友的更融洽的關(guān)系，從而增強(qiáng)自己幸福感覺(jué)的潛在精神需要。B2C 項(xiàng)目商業(yè)計(jì)劃書(shū).B2C 項(xiàng)目商業(yè)計(jì)劃書(shū)B(niǎo)2C 項(xiàng)目商業(yè)計(jì)劃書(shū).目錄第一章：計(jì)劃書(shū)概要 ..........................................................................................1第二章：項(xiàng)目背景 .............................................................................................1第三章：項(xiàng)目介紹 .............................................................................................6項(xiàng)目構(gòu)成 .............................................................................................................................................6商品范圍 .............................................................................................................................................7服務(wù)內(nèi)容 .............................................................................................................................................8社區(qū)建設(shè) ...........................................................................................................................................10第四章：市場(chǎng)分析 ...........................................................................................11市場(chǎng)總體規(guī)模估算 ...........................................................................................................................11目標(biāo)消費(fèi)者市場(chǎng)定位 .......................................................................................................................13市場(chǎng)競(jìng)爭(zhēng)格局 ...................................................................................................................................14第五章：投資分析與管理 ................................................................................16項(xiàng)目投資 SWOT 分析 .....................................................................................................................16預(yù)期資金投入與市場(chǎng)回報(bào) ...............................................................................................................19財(cái)務(wù)控制與管理 ...............................................................................................................................22第六章：項(xiàng)目執(zhí)行 ...........................................................................................23團(tuán)隊(duì)建設(shè) ...........................................................................................................................................23網(wǎng)站建設(shè) ...........................................................................................................................................28商品管理 ...........................................................................................................................................29營(yíng)銷管理 ...........................................................................................................................................30渠道管理 ...........................................................................................................................................32價(jià)格管理 ...........................................................................................................................................33B2C 項(xiàng)目商業(yè)計(jì)劃書(shū).物流管理 ...........................................................................................................................................34倉(cāng)庫(kù)管理 ...........................................................................................................................................35第七章：項(xiàng)目執(zhí)行步驟 ....................................................................................36第八章：項(xiàng)目遠(yuǎn)景 ..............
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