堿法蘇打水營(yíng)銷(xiāo)策劃方案-wenkub
2022-11-09 04:59:52 本頁(yè)面
【正文】 . 4 產(chǎn)品特點(diǎn)分析 .......................................................... 4 市場(chǎng)規(guī)模分析 .......................................................... 4 市場(chǎng)供求分析 .......................................................... 5 微觀環(huán)境分析 ............................................................. 5 內(nèi)部環(huán)境分析（附錄三） ................................................ 5 分析（附錄四） .................................................... 5 消費(fèi)者購(gòu)買(mǎi)分析（附錄五） .............................................. 6 宏觀環(huán)境分析（見(jiàn)附錄六） ................................................ 12 人口 ................................................................. 12 經(jīng)濟(jì) ................................................................. 12 社會(huì)文化 ............................................................. 12 政治的法律 ........................................................... 12 科學(xué)環(huán)境 ............................................................. 12 3 營(yíng)銷(xiāo)策略 ................................................................... 12 營(yíng)銷(xiāo)目標(biāo) ................................................................ 12 產(chǎn)品定位 ................................................................ 12 市場(chǎng)定位 ................................................................ 12 目標(biāo)市場(chǎng) ................................................................ 13 4 營(yíng)銷(xiāo)方案設(shè)計(jì) ............................................................... 13 產(chǎn)品策略 ................................................................ 13 品牌策略 ............................................................. 13 定價(jià)策略 ................................................................ 13 渠道策略 ................................................................ 13 促銷(xiāo)策略 ................................................................ 14 人員策略 ................................................................ 14 過(guò)程策略 ................................................................ 14 物質(zhì)環(huán)境 ................................................................ 14 5 行動(dòng)計(jì)劃 ................................................................... 14 員工激勵(lì) ................................................................ 14 時(shí)間 .................................................................... 15 地點(diǎn) ............................
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