【正文】 ...........................................................................................13 手機(jī)報(bào) ..............................................................................................................................14 無(wú)線音樂(lè)俱樂(lè)部 ..............................................................................................................16 中央音樂(lè)平臺(tái) ..................................................................................................................17 12580 信息服務(wù) ...............................................................................................................19 隨 E 行 .............................................................................................................................20 WLAN 業(yè)務(wù) .....................................................................................................................21 號(hào)簿管家（PIM） ......................................................................................................21 呼叫轉(zhuǎn)移 ......................................................................................................................22 來(lái)電提醒 ......................................................................................................................23 短信回執(zhí) ......................................................................................................................242 SP 監(jiān)控 ............................................................................................................................26 SP 業(yè)務(wù)監(jiān)控 ....................................................................................................................26 SP 稽核監(jiān)控 ....................................................................................................................28 SP 惡意欠費(fèi)監(jiān)控 ............................................................................................................33 SP 及自有業(yè)務(wù)投訴監(jiān)控 ................................................................................................353 數(shù)據(jù)業(yè)務(wù)營(yíng)銷套餐監(jiān)控 ..................................................................................................37 數(shù)據(jù)業(yè)務(wù)總體套餐視圖 ..................................................................................................37 數(shù)據(jù)業(yè)務(wù)套餐沉默用戶監(jiān)控 ..........................................................................................384 客戶管理支撐 ..................................................................................................................39 功能說(shuō)明 ..........................................................................................................................39 客戶統(tǒng)一視圖 ..................................................................................................................39 彩鈴客戶畫像 ..................................................................................................................41 手機(jī)上網(wǎng)客戶的畫像 ......................................................................................................42 彩信客戶畫像 ..................................................................................................................43 手機(jī)報(bào)客戶畫像 ..............................................................................................................44 飛信客戶畫像 ..................................................................................................................45 IVR 客戶的畫像 ..............................................................................................................465 營(yíng)銷支撐 ..........................................................................................................................48 數(shù)據(jù)業(yè)務(wù)常規(guī)營(yíng)銷支撐 ..................................................................................................48 數(shù)據(jù)業(yè)務(wù)精確營(yíng)銷支撐 ..................................................................................................56 與其他系統(tǒng)互動(dòng) ..............................................................................................................754 / 92 市公司問(wèn)題收集和反饋支撐 ..........................................................................................776 門戶運(yùn)營(yíng)支撐 ..................................................................................................................78 目標(biāo)及意義 ......................................................................................................................78 門戶定義與說(shuō)明 ..............................................................................................................78 重點(diǎn)業(yè)務(wù)門戶優(yōu)化支撐 ..................................................................................................78 分類用戶的門戶優(yōu)化支撐 ..............................................................................................817 多系統(tǒng)數(shù)據(jù)接入深度運(yùn)營(yíng)分析系統(tǒng)的要求 ..................................................................86 概述 ..................................................................................................................................86 接口數(shù)據(jù)要求 ..................................................................................................................868 建立增值業(yè)務(wù)營(yíng)銷閉環(huán)管理體系 ..................................................................................86 概述 ..................................................................................................................................869 提供增值業(yè)務(wù)營(yíng)銷效果考核 ..........................................................................................86 概述 ..................................................................................................................................86 系統(tǒng)實(shí)現(xiàn) ..........................................................................................................................87 營(yíng)銷體驗(yàn) ..........................................................................................................................915 / 921 業(yè)務(wù)監(jiān)控 短信業(yè)務(wù) 點(diǎn)對(duì)點(diǎn)短信? 監(jiān)控指標(biāo)項(xiàng)? 用戶數(shù)：點(diǎn)對(duì)點(diǎn)短信使用用戶數(shù)、點(diǎn)對(duì)點(diǎn)短信網(wǎng)內(nèi)使用用戶數(shù)、點(diǎn)對(duì)點(diǎn)短信網(wǎng)間使用用戶數(shù)、點(diǎn)對(duì)點(diǎn)短信網(wǎng)間（聯(lián)通）使用用戶數(shù)、點(diǎn)對(duì)點(diǎn)短信網(wǎng)間（固網(wǎng)）使用用戶數(shù)、國(guó)際短信使用用戶數(shù)、新增短信包月套餐用戶數(shù)，以上各類用戶數(shù)占點(diǎn)對(duì)點(diǎn)短信使用用戶數(shù)的比例；新增點(diǎn)短信包月套餐用戶數(shù)：在統(tǒng)計(jì)周期內(nèi)，新申請(qǐng)開通“X 元包 N 條短信”套餐的用戶數(shù)。