【正文】 ............................... 2 項目總體規(guī)劃要求 ....................................................................................................................... 3 項目主要經(jīng)濟技術(shù)指標 .............................................................................................................. 3 項目法人概況 ...................................................................................................................................... 3 編制依據(jù) ............................................................................................................................................... 4 結(jié)論 ....................................................................................................................................................... 4 二、市場分析 ................................................................................................................................................. 4 常州宏觀經(jīng)濟分析 .............................................................................................................................. 5 宏觀經(jīng)濟分析 ............................................................................................................................... 5 人口 ................................................................................................................................................ 6 生活水平 ....................................................................................................................................... 7 ..................................................................................................................................... 7 未來走勢 ....................................................................................................................................... 8 房地產(chǎn)市場分析 .................................................................................................................................. 9 ......................................................................................................................... 9 ............................................................................................................................... 11 ...........................................................................................................................12 ......................................................................................................12 三、項目周邊環(huán)境與競爭性樓盤分析 .....................................................................................................13 項目周邊環(huán)境 ....................................................................................................................................14 周邊環(huán)境分析 .............................................................................................................................14 周邊競爭樓盤 .............................................................................................................................14 SWOT分析 ........................................................................................................................................15 四、項目定位 ...............................................................................................................................................16 產(chǎn)品定位 .............................................................................................................................................16 價格定位 .............................................................................................................................................17 客戶定位 .............................................................................................................................................17 五、財務(wù)分析 ...............................................................................................................................................18 技術(shù)指標說明 ....................................................................................................................................18 東區(qū)財務(wù)測算 ....................................................................................................................................18 西區(qū)財務(wù)測算 ....................................................................................................................................21 一、總論 項目簡介 項目位置 新城 A、新城南都西區(qū)： 在 新城 項目總體規(guī)劃要求 新城南都項目分為御園、雅園、錦