【正文】 .... 1 委托方對(duì)項(xiàng)目要求及期望 ............................................................................................ 1 研究策劃目的與方法 ................................................................................................... 2 2 項(xiàng)目資源分析 ...............................................................4 項(xiàng)目區(qū)位與交通條件 ................................................................................................... 4 項(xiàng)目景觀資源 ............................................................................................................. 4 政府對(duì)項(xiàng)目區(qū)域發(fā)展計(jì)劃 ............................................................................................ 4 項(xiàng)目資源的優(yōu)劣勢(shì)分析及結(jié)論 ..................................................................................... 4 3 廈門(mén)市經(jīng)濟(jì)環(huán)境發(fā)展?fàn)顩r .....................................................6 廈門(mén)市 GDP 發(fā)展?fàn)顩r ................................................................................................. 6 廈門(mén)市三大產(chǎn)業(yè)發(fā)展?fàn)顩r ............................................................................................ 8 廈門(mén)市外商投資情況 ..................................................................................................10 廈門(mén)市居民生活水平 ..................................................................................................15 廈門(mén)旅游經(jīng)濟(jì)發(fā)展?fàn)顩r ..............................................................................................20 廈門(mén)經(jīng)濟(jì)環(huán)境對(duì)項(xiàng)目的影響 .......................................................................................24 4 國(guó)內(nèi)外游艇俱樂(lè)部發(fā)展?fàn)顩r ..................................................25 廈門(mén)高爾夫俱樂(lè)部（會(huì)所）發(fā)展?fàn)顩r .........................................................................25 香港典型游艇俱樂(lè)部研究 ...........................................................................................29 國(guó)內(nèi)典型游艇俱樂(lè)部研究 ...........................................................................................37 國(guó)外典型游艇俱樂(lè)部研究 ...........................................................................................45 游艇俱樂(lè)部成敗經(jīng)驗(yàn)借鑒 ...........................................................................................50 當(dāng)?shù)赜瓮Щ顒?dòng)需求的預(yù)測(cè) ...........................................................................................53 5 項(xiàng)目各主要功能發(fā)展及經(jīng)營(yíng)環(huán)境分析 ...........................................55 廈門(mén)高端別墅市場(chǎng)發(fā)展?fàn)顩r .......................................................................................55 廈門(mén)商業(yè)發(fā)展及經(jīng)營(yíng)狀況分析 ....................................................................................66 廈門(mén)甲級(jí)寫(xiě)字樓發(fā)展及經(jīng)營(yíng)狀況分析 .........................................................................80 廈門(mén)相關(guān)旅游設(shè)施發(fā)展?fàn)顩r分析 ................................................................................88 廈門(mén)展覽物業(yè)發(fā)展及經(jīng)營(yíng)狀況分析 .............................................................................95 6 項(xiàng)目客源市場(chǎng)分析 ..........................................................99 游艇會(huì)會(huì)籍客源市場(chǎng)分析 ...........................................................................................99 VIP 泊位（水上別墅）客源市場(chǎng)分析 ........................................................................ 110 商業(yè)客源市場(chǎng)分析 ................................................................................................... 127 甲級(jí)寫(xiě)字樓 客源市場(chǎng)分析 ......................................................................................... 142 地產(chǎn)江湖 ―― 數(shù)十萬(wàn)份專業(yè)資料任你下載，資深操盤(pán)手隨時(shí)在線交流！ 《 2021 年房地產(chǎn)營(yíng)銷策劃大全》移動(dòng)硬盤(pán)版！策劃人士必備資料庫(kù)！貨到驗(yàn)貨后付款 房策網(wǎng) 海量房地產(chǎn)資料免費(fèi)下載 075583513598 :69031789 7 項(xiàng)目 SWOT分析 ............................................................150 8 項(xiàng)目整體發(fā)展定位 .........................................................152 項(xiàng)目開(kāi)發(fā)目標(biāo)及定位 ................................................................................................ 152 項(xiàng)目開(kāi)發(fā)策略 .......................................................................................................... 152 項(xiàng)目各功能產(chǎn)品的戰(zhàn)略關(guān)系與地位 ........................................................................... 153 項(xiàng)目整體開(kāi)發(fā)計(jì)劃 ................................................................................................... 154 9 項(xiàng)目各功能定位策劃建議 ...................................................155 游艇俱樂(lè)部（會(huì)所及普通泊位區(qū)）定位建議 ............................................................. 155 VIP 泊位定位建議 .................................................................................................... 158 商業(yè)定位建議 .......................................................................................................... 162 甲級(jí)寫(xiě)字樓定位建議 ................................................................................................ 170 10 項(xiàng)目運(yùn)營(yíng)模式建議 .........................................................176 項(xiàng)目銷售類產(chǎn)品的營(yíng)銷策略 ..................................................................................... 176 項(xiàng)目經(jīng)營(yíng)類產(chǎn)品的經(jīng)營(yíng)策略 ..................................................................................... 184 11 項(xiàng)目財(cái)務(wù)分析 .............................................................192 項(xiàng)目技術(shù)參考依據(jù) ................................................................................................... 193 項(xiàng)目開(kāi)發(fā)成本估算 ................................................................................................... 194 項(xiàng)目開(kāi)發(fā)投資進(jìn)度 ................................................................................................... 195 項(xiàng)目收益測(cè)算 .......................................................................................................... 195 項(xiàng)目資金運(yùn)作測(cè)算 ................................................................................................... 196 項(xiàng)目經(jīng)濟(jì)效益評(píng)估 ................................................................................................... 198 評(píng)價(jià)結(jié)論及項(xiàng)目注意點(diǎn) ............................................................................................ 201 12 項(xiàng)目開(kāi)發(fā)風(fēng)險(xiǎn)分析 .........................................................203 地產(chǎn)江湖 ―― 數(shù)十萬(wàn)份專業(yè)資料任你下載，資深操盤(pán)手隨時(shí)在線交流！ [廈門(mén)香山游艇俱樂(lè)部 ]綜合項(xiàng)目研究及策劃報(bào)告（ 2021/03） 報(bào)告說(shuō)明 我們?cè)谘芯窟^(guò)程中所依據(jù)的資料和信息都是準(zhǔn)確和有效的。 ? 對(duì)廈門(mén)房地產(chǎn)市場(chǎng)可能產(chǎn)生影響的社會(huì)、經(jīng)濟(jì)、