【正文】 上海市 20xx 年嘉定區(qū) 外岡臘梅 500 畝生產(chǎn)示范基地建設(shè)項目 可行性研究報告 二 00 八年一月 目 錄 目 錄 ....................................................................................................................................1 第一章 總 論 ..................................................................................................................7 項目提要 ...................................................................................................................7 項目單位基本情況 ................................................................................................7 項目建設(shè)內(nèi)容 ........................................................................................................7 項目建設(shè)方案 ........................................................................................................7 投資概算及資金來源 ............................................................................................9 主要技術(shù)經(jīng)濟指標 ................................................................................................9 可行性研究報告編制依據(jù) .....................................................................................10 綜合評價 .................................................................................................................10 綜合評價 .............................................................................................................10 論證結(jié)論 .............................................................................................................10 第二章 項目背景 ............................................................................................................12 項目建設(shè)背景 .........................................................................................................12 項目建設(shè)的必要性 .................................................................................................14 第三章 資源條件和利用程度 ........................................................................................17 項目區(qū)概況 .............................................................................................................17 地理位置及區(qū)域概況 .........................................................................................17 自然資源狀況 ......................................................................................................17 社會經(jīng)濟狀況 ......................................................................................................18 項目關(guān)聯(lián)產(chǎn)業(yè)的發(fā)展狀況 ..................................................................................19 建設(shè)具體地點選擇 ..............................................................................................20 資源利用程度 ........................................................................................................20 品種利用 ..............................................................................................................20 生產(chǎn)利用 ..............................................................................................................21 項目建設(shè)條件優(yōu)劣勢分析 ....................................................................................21 政策環(huán)境 ..............................................................................................................21 資源優(yōu)勢 ..............................................................................................................22 市場優(yōu)勢 ..............................................................................................................22 科技開發(fā)能力 ......................................................................................................22 基礎(chǔ)設(shè)施條件 ......................................................................................................23 主要障礙因素及解決方案 .....................................................................................24 第四章 項目單位基本情況 ............................................................................................25 概況 ....................................................................................................................... 25 研發(fā)能力 ............................................................................................................... 25 財務(wù)狀況 ............................................................................................................... 26 法人代表基本情況 ............................................................................................... 26 第五章 市場分析與銷售方案 ....................................................................................... 28 市場 分析 ................................................................................................................ 28 項目產(chǎn)品市場供求現(xiàn)狀 .................................................................................... 28 產(chǎn)品市場前景分析 ............................................................................................. 28 項目產(chǎn)品的市場競爭優(yōu)勢 ................................................................................. 29 銷售策略、方案和營銷模式 ................................................................................ 30 銷售策略 ............................................................................................................. 30 銷售方案 ............................................................................................................. 31 營銷模式 ............................................................................................................ 31 市場風險分析 ........................................................................................................ 31 項目產(chǎn)品市場風險因素分析 ............................................................................. 31 防范和降低風險對策 ........................................................................................ 32 第六章 建 設(shè)地（場）址、期限和方案 ....................................................................... 33 建設(shè)地（場）址 ......................................................................................