【正文】 ................7 項目提要 ...................................................................................................................7 項目單位基本情況 ................................................................................................7 項目建設內容 ........................................................................................................7 項目建設方案 ........................................................................................................7 投資概算及資金來源 ............................................................................................9 主要技術經濟指標 ................................................................................................9 可行性研究報告編制依據 .....................................................................................10 綜合評價 .................................................................................................................10 綜合評價 .............................................................................................................10 論證結論 .............................................................................................................10 第二章 項目背景 ............................................................................................................12 項目建設背景 .........................................................................................................12 項目建設的必要性 .................................................................................................14 第三章 資源條件和利用程度 ........................................................................................17 項目區(qū)概況 .............................................................................................................17 地理位置及區(qū)域概況 .........................................................................................17 自然資源狀況 ......................................................................................................17 社會經濟狀況 ......................................................................................................18 項目關聯產業(yè)的發(fā)展狀況 ..................................................................................19 建設具體地點選擇 ..............................................................................................20 資源利用程度 ........................................................................................................20 品種利用 ..............................................................................................................20 生產利用 ..............................................................................................................21 項目建設條件優(yōu)劣勢分析 ....................................................................................21 政策環(huán)境 ..............................................................................................................21 資源優(yōu)勢 ..............................................................................................................22 市場優(yōu)勢 ..............................................................................................................22 科技開發(fā)能力 ......................................................................................................22 基礎設施條件 ......................................................................................................23 主要障礙因素及解決方案 .....................................................................................24 第四章 項目單位基本情況 ............................................................................................25 概況 ....................................................................................................................... 25 研發(fā)能力 ............................................................................................................... 25 財務狀況 ............................................................................................................... 26 法人代表基本情況 ............................................................................................... 26 第五章 市場分析與銷售方案 ....................................................................................... 28 市場 分析 ................................................................................................................ 28 項目產品市場供求現狀 .................................................................................... 28 產品市場前景分析 ............................................................................................. 28 項目產品的市場競爭優(yōu)勢 ................................................................................. 29 銷售策略、方案和營銷模式 ................................................................................ 30 銷售策略 ............................................................................................................. 30 銷售方案 ............................................................................................................. 31 營銷模式 ............................................................................................................ 31 市場風險分析 ........................................................................................................ 31 項目產品市場風險因素分析 ............................................................................. 31 防范和降低風險對策 ........................................................................................ 32 第六章 建 設地（場）址、期限和方案 ....................................................................... 33 建設地（場）址 .................................................................................................... 33 建設任務和規(guī)模 .................................................................................................... 33 項目規(guī)劃和布局 .................................................................................................... 33 建設內容 .............................................................................................................