【正文】 目 錄 前言 ............................................................................... 1 一 項目總體研究思路 ................................................................... 2 1 研究體系 ..........................................................................................2 2 研究方式 ..........................................................................................3 3 研究目的、作用 .....................................................................................4 31 宏觀市場 ................................................................................................ 4 32 微觀市場 ................................................................................................ 5 4 項目調(diào)研結(jié)論有效期 .................................................................................6 二 項目簡介 ......................................................................... 7 1 區(qū)位介紹 ..........................................................................................7 2 基本技術(shù)指標 ......................................................................................7 三 宏觀市場篇 ........................................................................ 8 1 經(jīng)濟發(fā)展狀況 ......................................................................................8 11 北京市總體經(jīng)濟概況 ...................................................................................... 8 12 石景山區(qū)域經(jīng)濟發(fā)展狀況 .................................................................................. 8 2 居民消費狀況 .....................................................................................11 21 北京市總體消費狀況 ..................................................................................... 11 22 石景山區(qū)域消費狀況 ..................................................................................... 13 3 住宅市場 .........................................................................................16 31 北京市住宅總體投資 ..................................................................................... 16 32 北京市住宅總體供應(yīng) ..................................................................................... 17 33 北京市總體銷售狀況 ..................................................................................... 18 34 石景山區(qū) 域住宅狀況 ..................................................................................... 20 4 寫字樓市場 .......................................................................................21 41 北京寫字樓市場總體供應(yīng) ................................................................................. 21 42 北京寫字樓區(qū)域分布特點 ................................................................................. 22 43 北京寫字樓價格走勢 ..................................................................................... 23 44 北京寫字樓出租情況 ..................................................................................... 24 45 石景山區(qū)域?qū)懽謽前l(fā)展狀況 ............................................................................... 24 5 酒店市場 .........................................................................................25 51 北京市星級酒店數(shù)量 ..................................................................................... 25 52 北京市酒店需求 ......................................................................................... 25 53 北京市酒店位置分布 ..................................................................................... 26 54 北京酒店發(fā)展趨勢 ....................................................................................... 27 55“西部”酒店發(fā)展趨勢 .................................................................................... 28 6 商業(yè)市場 .........................................................................................28 61 總體供需狀況 ........................................................................................... 28 62 業(yè)態(tài)供需狀況 ........................................................................................... 31 63 商業(yè)物業(yè)銷售價格 ....................................................................................... 32 7 北京市宏觀政策研究 ................................................................................34 71 房地產(chǎn)政策 ............................................................................................. 34 72 金融 政策 ............................................................................................... 36 73 商業(yè)政策 ............................................................................................... 37 8 城市規(guī)劃和城市化進程 ..............................................................................38 81 北京城市布局規(guī)劃 ....................................................................................... 38 82 北京綠化規(guī)劃 ........................................................................................... 40 83 交通規(guī)劃 ............................................................................................... 41 9 小結(jié) ............................................................................................42 四 奧運經(jīng)濟篇 ....................................................................... 43 1 奧運經(jīng)濟總體概況 ..................................................................................43 11 奧運經(jīng)濟為北京帶來的機遇 ............................................................................... 43 12 奧運對城市發(fā)展的影響 ................................................................................... 43 13 奧運對各種物業(yè)市場的影響 ............................................................................... 44 14 往屆奧運會商機一覽 ..................................................................................... 45 2 五棵松奧運場館專題研究 ............................................................................46 21 五棵松奧運場館介紹 ..................................................................................... 46 22 技術(shù)指標、建設(shè)工期、開發(fā)單位 ........................................................................... 49 23 場館特點 ............................................................................................... 50 24 賽后利用規(guī)劃 .........