【正文】 畢 業(yè) 論 文 2021 屆 順豐 速運(yùn)嘿客店發(fā)展戰(zhàn)略研究 I 順豐速運(yùn)嘿客店發(fā)展戰(zhàn)略研究 摘 要 互聯(lián)網(wǎng)領(lǐng)域的跨界幾乎每天都在 演繹 ，尤其在電商、金融、物流這三個(gè)領(lǐng)域表現(xiàn)特別明顯，而且 這三個(gè)領(lǐng)域 將來會有越變越高 的 交叉滲透可能性。原本是快遞行業(yè) 第一 的順豐速運(yùn)公司，因它 和 電商有緊密的關(guān)系，所以選擇以社區(qū)實(shí)體店 +網(wǎng)購預(yù)售 +快速配送的模式來 布局社區(qū) O2O。 2021 年 5 月 18 日，全國 518 家順豐嘿客店開業(yè)。從未來的發(fā)展 和規(guī)劃來 看，順豐速運(yùn)還將在全國范圍 內(nèi) 繼續(xù)擴(kuò)大嘿客店的布點(diǎn)，以完成其 在 最后 一公里的客戶與市場的結(jié)合。嘿客店有四大服務(wù)體系，一是物流，二是虛擬銷售，三是便民服務(wù)，四是金融類服務(wù)。 O2O 是未來商業(yè)的發(fā)展趨勢，特別是隨著國內(nèi)電商的快速發(fā)展日漸成熟，便利店在本地社區(qū)生活服務(wù)中的優(yōu)勢愈發(fā)突出，成為各大商業(yè)巨頭紛紛搶灘的“戰(zhàn)略要地”。盡管嘗試的路途中可能面臨許多絆腳石，但便利店 O2O 潛力和前景讓所有人都不敢小覷。摘要里沒有本文章的核心內(nèi)容。摘要應(yīng)該是本文章的簡要介紹 關(guān)鍵詞 順豐速運(yùn) 嘿客店 社區(qū)便利店 O2O 模式 發(fā)展戰(zhàn)略 II SF EXPRESS HEY INN DEVELOPMENT STRATEGY RESEARCH ABSTRACT Crossover in the field of Inter almost every day, especially in the electricity business, finance, logistics, these three areas particularly evident, and these three areas in the future there will be a change for the higher possibility of crossfertilization. Originally the express industry is the first SF EXPRESS, because of it and electronic business have a close relationship, so choose to munity entity shop, online booking and rapid delivery of munity O2O pattern to the layout. On May 18, 2021, 518 SF EXPRESS hey inn opened throughout the country. From the perspective of the development and planning of the future, SF EXPRESS will also continue to expand across the country hey inn location, to plete the last one kilometer of the bination of customer and market. Hey inn has four service system, it is the logistics, the second is the virtual sales, three is a convenient service, financial service is four. O2O is the development trend of future business, especially with the rapid development of domestic electricity increasingly mature, the advantages of convenience stores in the local munity life service is increasingly outstanding, bee each big mercial panies break into strategic. Although journey may face many barriers to try, but convenience store O2O potential prospects and let everyone not underestimated. KEY WORDS SF EXPRESS hey inn。munity convenience store o2o mode online tooffline mode。 development strategy III 目 錄 1．導(dǎo)論 ........................................................................................................................................... IV 1． 1．選題背景及意義 .................................................................................................................... IV 1． 2．研究的思路與方法 ................................................................................................................. IV 1． 3．研究內(nèi)容和框架結(jié)構(gòu) ............................................................................................................. IV 1． 4．論文的主要貢獻(xiàn) ...................................................................................................................... 6 2．理論綜述 ...................................................................................................................................... 6 2． 1．戰(zhàn)略管理的概念、作用及任務(wù) ................................................................................................. 6 2． 2．戰(zhàn)略管理理論的演進(jìn)及發(fā)展趨勢 .............................................................................................. 6 2． 3．總結(jié) ........................................................................................................................................ 8 3 分析對象簡 介 3．順豐嘿客店外部環(huán)境分析 ............................................................................................................. 8 3． 1．宏觀環(huán)境分析 .......................................................................................................................... 8 3． 2．顧客分析 ................................................................................................................................. 9 3． 3．行業(yè)分析 ............................................................................................................................... 10 3． 4．競爭分析 ............................................................................................................................... 10 3． 5．機(jī)會與威脅 ............................................................................................................................11