【正文】 1 稻香湖旅游休閑度假區(qū)項(xiàng)目策劃方案 綱 要 目 錄 （一）方案起因 .............................................................................................................................................................2 （二）旅游環(huán)境與旅游資源 ........................................................................................................................................2 一、旅游區(qū)域位置 ................................................................................................................................................2 二、旅游環(huán)境與旅游資源概況 ...........................................................................................................................2 旅游資源認(rèn)定 .........................................................................................................................................3 （三）客源市場(chǎng)分析 .....................................................................................................................................................3 一、概述 .................................................................................................................................................................3 二、休閑度假游客市場(chǎng)分析 ...............................................................................................................................3 休閑度假人群研究 .................................................................................................................................3 市場(chǎng)預(yù)測(cè) ..................................................................................................................................................4 （四）策劃思路 .............................................................................................................................................................4 一、區(qū)域配置 ........................................................................................................................................................5 市級(jí)旅游度假區(qū)布局與分工 ................................................................................................................5 海淀區(qū)前山后山旅游區(qū)協(xié)調(diào)發(fā)展 ........................................................................................................5 科技與文教智力旅游的交融 ................................................................................................................6 二、度假區(qū)形象設(shè)計(jì) ............................................................................................................................................6 旅游形象和促銷口號(hào) .............................................................................................................................6 具體理由 ..................................................................................................................................................7 三、性質(zhì)與任務(wù) ....................................................................................................................................................7 假日休閑度假 .........................................................................................................................................7 生態(tài)體驗(yàn) ..................................................................................................................................................7 科教交流與知識(shí)轉(zhuǎn)換 .............................................................................................................................7 四、風(fēng)格與特色 ....................................................................................................................................................7 田園風(fēng)格 ..................................................................................................................................................8 生態(tài)示范 ..................................................................................................................................................8 知識(shí)載體 ..................................................................................................................................................8 科技運(yùn)行 ..................................................................................................................................................9 五、檔次 .................................................................................................................................................................9 中高品位 ..................................................................................................................................................9 國(guó)家級(jí)優(yōu)質(zhì)旅游地 .................................................................................................................................9 （五）功能分區(qū)與項(xiàng)目設(shè)計(jì) ...................................................................................................................................