競(jìng)爭(zhēng)性對(duì)抗與競(jìng)爭(zhēng)動(dòng)態(tài)概論(已修改)
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【正文】 PART 2: FORMULATION OF STRATEGIC ACTIONS CHAPTER 5 COMPETITIVE RIVALRY AND DYNAMICS IRELAND | HOSKISSON | HITT THE MANAGEMENT OF STRATEGY CONCEPTS AND CASES 10E 第 Ⅱ 篇 :戰(zhàn)略規(guī)劃 第 5章 競(jìng)爭(zhēng)性對(duì)抗與競(jìng)爭(zhēng)動(dòng)態(tài) IRELAND | HOSKISSON | HITT THE MANAGEMENT OF STRATEGY CONCEPTS AND CASES 10E 戰(zhàn)略管理過(guò)程 KNOWLEDGE OBJECTIVES ? Define petitors, petitive rivalry, petitive behavior, and petitive dynamics。 ? Describe market monality and resource similarity as the building blocks of a petitor analysis. ? 定義競(jìng)爭(zhēng)者、競(jìng)爭(zhēng)性對(duì)抗、競(jìng)爭(zhēng)性行為和競(jìng)爭(zhēng)動(dòng)態(tài) 。 ? 識(shí)別競(jìng)爭(zhēng)者的方法：市場(chǎng)共性和資源相似性 。 KNOWLEDGE OBJECTIVES ? the petitive dynamics in each of slowcycle, fastcycle, and standardcycle markets. ? 慢周期市場(chǎng)、快周期市場(chǎng)和標(biāo)準(zhǔn)周期市場(chǎng)的競(jìng)爭(zhēng)動(dòng)態(tài) ? 掌握兩種方法： ? 單個(gè)公司之間：競(jìng)爭(zhēng)者分析 ? 整體市場(chǎng)之內(nèi)：競(jìng)爭(zhēng)動(dòng)態(tài)分析 ? OPENING CASE ? 開篇案例及啟示 OPENING CASE P119 DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS ? Clayton Christensen, a Harvard professor and author of The Innovator’s Dilemma, defines “disruptive innovation” as: ? “an innovation that makes it so much simpler and so much more affordable to own and use a product that a whole new population of people can now have one. ? 《 創(chuàng)新的困境 》 的作者哈佛教授 克萊頓 克里斯坦森 ? 將其定義為：這種創(chuàng)新使產(chǎn)品的擁有和使用對(duì)很多人來(lái)說(shuō)變得更加容易和可以承受，并且這種產(chǎn)品已經(jīng)得到普及。 破壞性創(chuàng)新：戰(zhàn)勝競(jìng)爭(zhēng)對(duì)手的法寶 ? EXAMPLES OF DISRUPTIVE INNOVATION 1 ? Xerox was disrupted by Canon ? Apple’s iPhone has disrupted the cell phone and personal puter markets, creating the smartphone segment ? As the iPad continues to improve its graphics power, game platform hardware and software producers are threatened ? 破壞性創(chuàng)新：戰(zhàn)勝競(jìng)爭(zhēng)對(duì)手的法寶 舉例： ? 施樂受到了來(lái)自佳能的破壞性創(chuàng)新。 ? 蘋果的 iPhone破壞了整個(gè)移動(dòng)電話和個(gè)人電腦市場(chǎng)，創(chuàng)造出了智能手機(jī)市場(chǎng)。 ? 隨著 iPad不斷改進(jìn)它的圖像功能，游戲平臺(tái)硬件制造商和軟件制造商開始感受到了威脅。 引導(dǎo)案例 OPENING CASE DISRUPTIVE INNOVATION: WINNING RIVALRY BATTLES AGAINST COMPETITORS ? EXAMPLES OF DISRUPTIVE INNOVATION 2 ? In the videoondemand market, Walmart’s
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