競爭性對抗與競爭動態(tài)概論-wenkub.com
2025-02-16 07:01 本頁面
【正文】 2023 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a passwordprotected website for classroom use. COMPETITIVE DYNAMICS SlowCycle Markets FastCycle Markets StandardCycle Markets IMITATION COMPETITIVE ADVANTAGE Slow and Costly Proprietary rights A costlytoimitate resource/capability usually results from unique historical conditions, causal ambiguity, and/or social plexity Sustained petitive advantage is most achievable in this market Rapid and Inexpensive Not sustainable Reverse engineering Faster and less costly than in slowcycle markets。 ? 競爭者進(jìn)行模仿只需要付出適當(dāng)?shù)某杀尽? ? 組織結(jié)構(gòu)應(yīng)該有效地支持公司的戰(zhàn)略。s petitive advantages are shielded from imitation for long periods of time, and in which imitation is costly – Build a oneofakind petitive advantage which creates sustainability (., proprietary and difficult for petitors to understand) – Organizational structure should be used to effectively support strategic efforts Gradual Erosion of a Sustained Competitive Advantage SlowCycle Markets 競爭動態(tài) 圖 可持續(xù)性競爭優(yōu)勢的逐漸侵蝕 競爭動態(tài) 慢周期市場 ? 公司的競爭優(yōu)勢難以被模仿，因?yàn)槟７滦枰^長的時(shí)間和高昂的成本 。 ? The degree of importance of the individual markets to each petitor。 ? 2）、 Form petitors （ 形式競爭者 ） ： 滿足顧客同一種需要的產(chǎn)品生產(chǎn)企業(yè)。 ? 競爭性行為：是指公司為了建立或保持競爭優(yōu)勢，提高市場地位而采取的競爭性行動以及競爭性反應(yīng)。 ? 萊頓 破壞性創(chuàng)新：戰(zhàn)勝競爭對手的法寶 ? EXAMPLES OF DISRUPTIVE INNOVATION 1 ? Xerox was disrupted by Canon ? Apple’s iPhone has disrupted the cell phone and personal puter markets, creating the smartphone segment ? As the iPad continues to improve its graphics power, game platform hardware and software producers are threatened ? 破壞性創(chuàng)新：戰(zhàn)勝競爭對手的法寶 舉例： ? 施樂受到了來自佳能的破壞性創(chuàng)新。 ? Describe market monality and resource similarity as the building blocks of a petit
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