【正文】 商業(yè)廣場可行性分析報告1商業(yè)廣場可行性分析報告商業(yè)廣場可行性分析報告2一、企業(yè)法人概況 ...................................................................................................................................2二、規(guī)劃原則 ...........................................................................................................................................4（一）、項目名稱 ...............................................................................................................................4（二）、經(jīng)營理念 ...............................................................................................................................4（三）、規(guī)劃原則 ...............................................................................................................................4（四）、業(yè)態(tài)定位 ...............................................................................................................................6（五）、項目功能 ...............................................................................................................................7（六）、經(jīng)營模式 .............................................................................................................................10（七）、總體規(guī)模 .............................................................................................................................11（八）、項目選址 .............................................................................................................................11三、市場環(huán)境分析 .................................................................................................................................11（一）、城市概覽 .............................................................................................................................11（二）、人口規(guī)模及構(gòu)成變化 .........................................................................................................12（三）、城市經(jīng)濟環(huán)境分析 14（四）、五金和小商品行業(yè)分析 .....................................................................................................24四、房地產(chǎn)市場分析 .............................................................................................................................29（一）、行業(yè)整體數(shù)據(jù)分析 .............................................................................................................29（二）、各細分物業(yè)市場分析 .........................................................................................................32五、目標市場分析 .................................................................................................................................35（一）、商業(yè)市場概況 .....................................................................................................................35（二）、商業(yè)細分物業(yè)市場分析 .....................................................................................................37（三）、在售商業(yè)供應(yīng)特征分析 .....................................................................................................44（四）、商業(yè)市場小結(jié) .....................................................................................................................46六、投資分析 .........................................................................................................................................47（一）、機會 .....................................................................................................................................47（二）、挑戰(zhàn) .....................................................................................................................................47七、市場定位 .........................................................................................................................................48（一）、發(fā)展方向定位 .....................................................................................................................48（二）、客群定位 .............................................................................................................................51八、招商運營 .........................................................................................................................................53（一）、銷售分析 .............................................................................................................................53（二）、招商方式 .............................................................................................................................55九、財務(wù)分析 .........................................................................................................................................59（一）、總投資估算依據(jù) .................................................................................................................59（二）、項目利潤分析 .....................................................................................................................59十、項目前景及意義 .............................................................................................................................61（一）、投資就業(yè)效應(yīng) .....................................................................................................................61商業(yè)廣場可行性分析報告3（二）、經(jīng)濟社會效應(yīng) .....................................................................................................................61（三）、經(jīng)驗示范效應(yīng) .....................................................................................................................62十一、可行性結(jié)論 .................................................................................................................................63（一）、市場成功因素 .....................................................................................................................63（二）、市場前景展望 .....................................................................................................................63（三）、符合規(guī)劃要求 .....................................................................................................................64商業(yè)廣場可行性分析報告4一、企業(yè)法人概況某項目開發(fā)商——某好一家置業(yè)有限公司，成立于 2022 年，是經(jīng)某市各有關(guān)部門批準成立的具有國家二級資質(zhì)的房地產(chǎn)企業(yè)，是集房地產(chǎn)開發(fā)、營銷策劃、銷售和物業(yè)管理為一體的大型專業(yè)房地產(chǎn)企業(yè)。公司擁有現(xiàn)代化的辦公場所和先進的信息管理系統(tǒng)。有一批具有高級資質(zhì)的工程師、設(shè)計師和策劃師，并有一整套先進的技術(shù)規(guī)范和操作規(guī)程，注冊資金為6000 萬元