【正文】 目錄 第第第 一一一 章章章 項(xiàng)項(xiàng)項(xiàng) 目目目 簡簡簡 介介介 及及及 市市市 場場場 調(diào)調(diào)調(diào) 研研研 工工工 作作作 ..................................................................................... 3 一、市場調(diào)研背景 ..................................................................................................... 4 二、項(xiàng)目簡介 ............................................................................................................ 4 三、 市場調(diào)研工作內(nèi)容及時間 ................................................................................... 5 工作內(nèi)容 ...................................................................................................... 5 工作時間 ...................................................................................................... 5 四、市場調(diào)查方法及過程簡述 ................................................................................... 6 觀察及訪談法 ............................................................................................... 6 商家實(shí)地監(jiān)測法 ............................................................................................ 6 問卷調(diào)查法 ................................................................................................... 6 資料收集法 ................................................................................................... 7 數(shù)據(jù)分析法 ................................................................................................... 7 五、商圈確定分析 ..................................................................................................... 7 商圈范圍的確定分析 ..................................................................................... 7 2. 各商圈的社會經(jīng)濟(jì)情況簡介 .........................................................................11 第二章 市場調(diào)查結(jié)果及發(fā)現(xiàn) .......................................................................................... 12 一、臺州地區(qū)經(jīng)濟(jì)環(huán)境及生活結(jié)構(gòu)研究 ................................................................... 13 臺州地區(qū)簡介 ............................................................................................. 13 經(jīng)濟(jì) ........................................................................................................... 13 氣候 ........................................................................................................... 13 旅游 ........................................................................................................... 14 交通、通訊 ................................................................................................. 14 工業(yè) ........................................................................................................... 14 第三產(chǎn)業(yè) .................................................................................................... 15 人口及區(qū)域人口結(jié)構(gòu) ................................................................................... 15 居民經(jīng)濟(jì)情況指標(biāo) ...................................................................................... 15 GDP 發(fā)展?fàn)顩r及產(chǎn)業(yè)結(jié)構(gòu)情況 .................................................................. 17 二、城市發(fā)展規(guī)劃與區(qū)域結(jié)構(gòu) ................................................................................. 20 城市性質(zhì)與發(fā)展目標(biāo) ................................................................................... 20 城市發(fā)展規(guī)劃 ............................................................................................. 21 三、 臺州商業(yè)發(fā)展規(guī)劃及現(xiàn)狀調(diào)研綜合分析 ............................................................ 27 臺州商貿(mào)網(wǎng)絡(luò)規(guī)劃 ...................................................................................... 27 臺州零售業(yè)分析 .......................................................................................... 28 大型主力競合店典型性調(diào)研究分析 .............................................................. 36 重點(diǎn)小結(jié) .................................................................................................... 69 四、商業(yè)地產(chǎn)發(fā)展現(xiàn)狀及綜合調(diào)研分析 ................................................................... 69 臺州地產(chǎn)發(fā)展現(xiàn)狀 ...................................................................................... 69 1 地產(chǎn)消費(fèi)現(xiàn)狀 ............................................................................................. 72 商業(yè)地產(chǎn)現(xiàn)狀 ............................................................................................. 72 高檔公寓現(xiàn)狀 ............................................................................................. 73 五、 臺州餐飲綜合調(diào)研分析 ..................................................................................... 82 餐飲業(yè) ........................................................................................................ 82 酒店 /賓館綜合調(diào)研分析 .............................................................................. 88 第第第 三三三 章章章 消消消 費(fèi)費(fèi)費(fèi) 者者者 習(xí)習(xí)習(xí) 慣慣慣 綜綜綜 合合合 調(diào)調(diào)調(diào) 研研研 ........................................................................................ 112 一、 受訪者背景情況介紹 ...................................................................................... 113 1. 性別情況 .................................................................................................. 113 2. 年齡情況 .................................................................................................. 113 3. 職業(yè)分布情況 ........................................................................................... 114 4. 收入情況 .................................................................................................. 114 二、 投資行為調(diào)研 ................................................................................................. 116 1. 投資傾向： .............................................................................................. 116 2. 置業(yè)關(guān)心的問題 ....................................................................................... 117 3. 購買寫字樓 .............................................................................................. 117 4. 租賃寫字樓 .............................................................................................. 118 三、 臺州受訪者消費(fèi)習(xí)慣調(diào)研 ...........................................