房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷策略探析畢業(yè)論文(已修改)
2025-07-03 23:44 本頁面
【正文】 XXXX職業(yè)學(xué)院專科畢業(yè)論文題 目 房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷策略探析 學(xué)生姓名 專業(yè)班級(jí) 學(xué) 號(hào) 院 （系） 指導(dǎo)老師 完成時(shí)間 摘 要隨著電子信息技術(shù)日新月異以及互聯(lián)網(wǎng)的出現(xiàn)與迅速普及，運(yùn)用現(xiàn)代互聯(lián)網(wǎng)技術(shù)進(jìn)行市場營銷已成為房地產(chǎn)營銷的重要方式，但是網(wǎng)絡(luò)營銷渠道的開拓給房地產(chǎn)企業(yè)帶來機(jī)遇的同時(shí)，也不可避免地與傳統(tǒng)營銷渠道產(chǎn)生沖突，并出現(xiàn)了一些與傳統(tǒng)營銷渠道不同的新問題。本文探討房地產(chǎn)網(wǎng)絡(luò)營銷特點(diǎn)、優(yōu)劣勢(shì)、網(wǎng)絡(luò)營銷對(duì)房地產(chǎn)業(yè)的影響及在網(wǎng)絡(luò)營銷中存在的問題，分析房地產(chǎn)網(wǎng)絡(luò)營銷的方式及現(xiàn)狀，并提出了房地產(chǎn)業(yè)進(jìn)行網(wǎng)絡(luò)營銷的一些對(duì)策，對(duì)房地產(chǎn)網(wǎng)絡(luò)營銷模式研究意義重大。關(guān)鍵詞 房地產(chǎn)/網(wǎng)絡(luò)營銷/優(yōu)劣勢(shì)/手段 ABSTRACT As the electronic information technology is changing and the emergence of the Internet and the rapid spread of Internet technology, using the modern marketing has bee an important way of real estate marketing. But the network marketing channel to exploit to estate enterprise to bring opportunities at the same time, they inevitably and traditional marketing channel conflict, and there is some and traditional marketing channel different new problems. This paper discusses estate network marketing characteristics, advantages and disadvantages, network marketing of real estate industry and influence in network marketing, analyzes the problems existing in the real estate network marketing is the way and the present situation, and proposed the real estate industry for network marketing, some countermeasures for real estate network marketing model research is of great significance.KEY WORDS Real Estate, Internet Marketing, Advantages and disadvantages, Means 顯示對(duì)應(yīng)的拉丁字符的拼音目 錄中文摘要................................................Ⅰ英文摘要................................................Ⅱ1 網(wǎng)絡(luò)營銷的概述.........................................1 網(wǎng)絡(luò)營銷的定義......................................1 網(wǎng)絡(luò)營銷的特點(diǎn)......................................12 網(wǎng)絡(luò)營銷的對(duì)房地產(chǎn)業(yè)的影響.............................2 從開發(fā)商角度........................................2 從消費(fèi)者角度........................................3 從開發(fā)商和消費(fèi)者來說................................43 房地產(chǎn)項(xiàng)目網(wǎng)絡(luò)營銷優(yōu)點(diǎn)及障礙分析.......................4 房地產(chǎn)企業(yè)進(jìn)行網(wǎng)絡(luò)營銷的優(yōu)點(diǎn)........................4 房地產(chǎn)企業(yè)進(jìn)行網(wǎng)絡(luò)營銷的障礙........................64 目前房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷存在的問題.......................8 外部問題............................................8 內(nèi)部問題............................................85 房地產(chǎn)項(xiàng)目網(wǎng)絡(luò)營銷方式探討.............................9 通過門戶網(wǎng)站、專業(yè)網(wǎng)站及自建網(wǎng)站在網(wǎng)上對(duì)開發(fā)項(xiàng)目進(jìn)行宣傳...............................
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