服務產(chǎn)品網(wǎng)絡營銷策略探析論文定(已修改)
2025-06-19 15:26 本頁面
【正文】 服務產(chǎn)品網(wǎng)絡營銷策略探析 摘要： 隨著市場經(jīng)濟的迅猛發(fā)展，第三產(chǎn)業(yè)對國民經(jīng)濟的促進作用日益凸顯，而以網(wǎng)絡為載體的新型營銷方式的產(chǎn)生，更使得服務業(yè)的發(fā)展如虎添翼。面對快速發(fā)展的網(wǎng)絡營銷現(xiàn)狀，服務型企業(yè)只有順應時代的需求，充分運用互聯(lián)網(wǎng)的優(yōu)勢開展網(wǎng)絡營銷活動，才能夠在競爭激烈的市場環(huán)境下求得生存和發(fā)展。本文從服務產(chǎn)品網(wǎng)絡營銷的概念、特征及作用入手，在對影響服務產(chǎn)品的網(wǎng)絡營銷環(huán)境進行分析的基礎上，對包括政策、定價 、 促銷 、 分銷等策略的服務產(chǎn)品的網(wǎng)絡營銷組合策略進行了探討。 關鍵詞 : 服務產(chǎn)品；網(wǎng)絡營銷；營銷組合策略 The Strategies and Analysis of Serving Product Emarketing Abstract : With the development of market economy in China, the market petition is being fiercely day by day , the influence of the service industry to the national economy is also growing . Among this work as the medium of the new marketing mode is emerging continually , it promotes the service industry more success. According to the rapid development of work marketing , service enterprise should conform to the requirements of times . At the same time , service enterprise should make full use of the advantage of work to implement the work marketing activities ,only do this can the enterprise gain great success in the fierce market petition .This test analysis the concept characteristic and positive roles of service product Emarketing , at the basis of Emarketing environment analysis , approaching a subject from different angles about Emarketing mix strategy, including policy strategy, pricing strategy, sales promotion strategy, distribution strategy. Key words: serving product 。 Emarketing 。 marketing bination strategy 目 錄 中文摘要 英文摘要 一、 服務產(chǎn)品網(wǎng)絡營銷的概念、特征及作用 1 （一） 服務產(chǎn)品網(wǎng)絡營銷的概念 1 （二） 服務產(chǎn)品網(wǎng)絡營銷的特征 2 （三） 服務產(chǎn)品網(wǎng)絡營銷的作用 3 二、 影響服務產(chǎn)品網(wǎng)絡營銷的環(huán)境因素分析 3 （一） 經(jīng)濟環(huán)境 18
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