【正文】 早北區(qū)事業(yè)部（討論稿）2目 錄【序】 .................................................................................................................4【PART 1】早會經(jīng)營系統(tǒng)概述 .......................................................................5 分公司層面 .....................................................................................................................5 營業(yè)區(qū)層面 .....................................................................................................................6 營業(yè)部層面 .....................................................................................................................7【PART 2】早會功能組 ...................................................................................8 早會功能小組的建立 .....................................................................................................8 早會功能小組的運作模式 ...........................................................................................10 相關附件 .......................................................................................................................11附件 1：早會主持人操作須知 .......................................................................................11附件 2：早會專題主講人速查表 ...................................................................................13【PART 3】營業(yè)部早會操作要點 .................................................................14 早會經(jīng)營的主要內(nèi)容（K、A、S、H） ....................................................................14 早會操作形式 ...............................................................................................................15 如何保證早會效果 .......................................................................................................15 早會效果的評估與追蹤 ...............................................................................................16 如何確保早會的流程完整 ...........................................................................................17【PART 4】營業(yè)部一度早會 .........................................................................18 早會經(jīng)營的流程 ...........................................................................................................18 制式早會內(nèi)容精要 .......................................................................................................18 考勤管理 .................................................................................................................18 政令宣導 .................................................................................................................19 新聞簡報 .................................................................................................................22 喜訊傳達 .................................................................................................................26 熱點追蹤 .................................................................................................................283 特色早會內(nèi)容精要 .......................................................................................................38 有獎征答 .................................................................................................................38 節(jié)日時點早會 .........................................................................................................41 激勵性質的早會 .....................................................................................................44 情景話劇式的早會 .................................................................................................49 營業(yè)單位時點早會 .................................................................................................51 對抗賽式的早會 .....................................................................................................53 相關附件 .......................................................................................................................55附件 1：平安人壽**營業(yè)部早會行事歷實例 ...............................................................56附件 2：早會專題總目錄 ...............................................................................................59附件 3：營業(yè)部早會經(jīng)營實例分享 ...............................................................................63附件 4：早會主持、主講人評分表 ...............................................................................67附件 5：早會紀錄表（差勤管理，效果反饋） ...........................................................68【PART 5】營業(yè)組二次早會 .........................................................................69 營業(yè)組二次早會內(nèi)容及操作流程 ...............................................................................695．2 二次早會所涉及知識點 ............................................................................................72管理篇 ..............................................................................................................................72專業(yè)篇 ..............................................................................................................................74推銷篇 ..............................................................................................................................75服務篇 ..............................................................................................................................77常識篇 ..............................................................................................................................78 相關附件 .......................................................................................................................80附件 1 二次早會操作范例 .............................................................................................80附件 2 小組活動量記錄表 ..............................................................................................82附件 3 二次早會檢查紀錄表 .........................................................................................834【序】眾所周知，壽險營銷管理為非現(xiàn)場管理，一名業(yè)務人員的臨場表現(xiàn)更大程度取決于其本人的從業(yè)態(tài)度和行為習慣；而良好的態(tài)度和習慣需要長期的引導和培養(yǎng)。早會因其參與人數(shù)多、舉行時間固定、持續(xù)時間長等特點，無可質疑地成為營業(yè)單位向業(yè)務人員施加影響的最佳時間與場所。壽險營銷的歷史實踐，也一次又一次證明“壽險的經(jīng)營，就是早會的經(jīng)營。 ”公司政令宣導、壽險理念傳遞、專業(yè)技能培訓、團隊業(yè)績追蹤等基礎管理動作無不透過早會實施；提高業(yè)務技能、拉升團隊業(yè)績、堅定從業(yè)信心、激勵員工士氣等營銷目標，無不經(jīng)由早會得以實現(xiàn)。早會經(jīng)營在壽險營銷管理中