【正文】 黃材鎮(zhèn)十八灣農(nóng)莊旅游項(xiàng)目可行性研究報(bào)告黃材鎮(zhèn)人民政府二〇〇九年十月目 錄第一章 項(xiàng)目概況 ...................................................................................................................................1 項(xiàng)目選址 ...................................................................................................................................1 項(xiàng)目分期 ...................................................................................................................................1 指導(dǎo)思想 ...................................................................................................................................1 發(fā)展目標(biāo) ...................................................................................................................................1 項(xiàng)目定位 ...................................................................................................................................2 總體思路 ...................................................................................................................................2 近期重點(diǎn) ...................................................................................................................................2第二章 項(xiàng)目開(kāi)發(fā)條件分析 ...................................................................................................................3 現(xiàn)狀和問(wèn)題 ...............................................................................................................................3 主要優(yōu)勢(shì) ...................................................................................................................................3 主要機(jī)遇 ...................................................................................................................................4 主要劣勢(shì)、威脅 .......................................................................................................................4第三章 市場(chǎng)分析及產(chǎn)品構(gòu)建 ...............................................................................................................5 長(zhǎng)株潭城市居民休閑度假市場(chǎng)的總體特征 ...........................................................................5 產(chǎn)品需求角度的市場(chǎng)分析 .......................................................................................................8 旅游市場(chǎng)開(kāi)發(fā)策略 .................................................................................................................10 游憩模式構(gòu)建 .........................................................................................................................10 旅游產(chǎn)品定位 .........................................................................................................................12 游玩線路組織 .........................................................................................................................12第四章 功能分區(qū)與項(xiàng)目設(shè)置 .............................................................................................................14 總 述 ......................................................................................................................................14 綜合服務(wù)區(qū) .............................................................................................................................14 農(nóng)事體驗(yàn)區(qū) .............................................................................................................................16 景觀游憩區(qū) .............................................................................................................................17 野營(yíng)拓展區(qū) .............................................................................................................................18 森林保育區(qū) .............................................................................................................................20第五章 形象標(biāo)識(shí)與市場(chǎng)營(yíng)銷(xiāo) .............................................................................................................20 旅游形象簡(jiǎn)述 .........................................................................................................................20 旅游形象定位分析 .................................................................................................................21 市場(chǎng)營(yíng)銷(xiāo) .................................................................................................................................21 旅游節(jié)會(huì) .................................................................................................................................23第六章 基礎(chǔ)設(shè)施配套 .........................................................................................................................24 交通配套 .................................................................................................................................24 給排水配套 .............................................................................................................................25 電力電訊配套 .........................................................................................................................25 環(huán)衛(wèi)設(shè)施配套 .........................................................................................................................26 解說(shuō)系統(tǒng)配套 .........................................................................................................................26第七章 環(huán)保及旅游安全 .....................................................................................................................27 環(huán)境質(zhì)量保護(hù) .........................................................................................................................27 旅游安全 .................................................................................................................................28 景區(qū)防災(zāi) .................................................................................................................................28第八章 投資估算與效益分析 ..............................................