【正文】 目 錄第一章 物業(yè)經(jīng)營(yíng)管理概述 ...................................................................................................................3一、概念 ...............................................................................................................................................3二、物業(yè)經(jīng)營(yíng)管理的層次與工作內(nèi)容 ...............................................................................................4第二章 房地產(chǎn)投資及其區(qū)位選擇 .......................................................................................................5一、房地產(chǎn)投資 ...................................................................................................................................5二、房地產(chǎn)投資的風(fēng)險(xiǎn) .......................................................................................................................6三、房地產(chǎn)投資區(qū)位的選擇 ...............................................................................................................6第三章 房地產(chǎn)投資分析技術(shù) ...............................................................................................................8一、投資分析的基本概念 ...................................................................................................................8二、現(xiàn)值與現(xiàn)值計(jì)算 ...........................................................................................................................9三、設(shè)備更新中的經(jīng)濟(jì)分析 .............................................................................................................10四、房地產(chǎn)投資財(cái)務(wù)評(píng)價(jià)指標(biāo) .........................................................................................................12第四章 收益性物業(yè)價(jià)值評(píng)估 .............................................................................................................13一、收益性物業(yè)、價(jià)格、特征 .........................................................................................................13二、收益性物業(yè)價(jià)值和價(jià)格—— 重要 .............................................................................................13三、影響收益性物業(yè)價(jià)格的因素—— 課堂掌握 .............................................................................15四、收益性物業(yè)估價(jià)基本方法—— 重要 .........................................................................................16第五章 房地產(chǎn)市場(chǎng)與市場(chǎng)分析 .........................................................................................................19一、房地產(chǎn)市場(chǎng)—— 課堂掌握 .........................................................................................................19二、房地產(chǎn)市場(chǎng)的供求關(guān)系 .............................................................................................................19三、房地產(chǎn)市場(chǎng)結(jié)構(gòu)與市場(chǎng)指標(biāo)—— 重要 .....................................................................................19四、房地產(chǎn)市場(chǎng)的特性與功能 .........................................................................................................20五、房地產(chǎn)市場(chǎng)分析 .........................................................................................................................21六、物業(yè)經(jīng)營(yíng)管理計(jì)劃 .....................................................................................................................22第六章 租賃管理 .................................................................................................................................25一、物業(yè)租賃概述 .............................................................................................................................25二、租賃管理與租賃方案 .................................................................................................................26三、房屋租賃合同 .............................................................................................................................27四、租戶關(guān)系管理 .............................................................................................................................28第七章 成本管理 .................................................................................................................................29一、物業(yè)管理重的成本及其分類—— 掌握 .....................................................................................29二、物業(yè)管理成本的分類—— 重要 .................................................................................................29三、成本估算方法 .............................................................................................................................30四、成本預(yù)算 .....................................................................................................................................30五、成本控制—— 了解 .....................................................................................................................31第八章 合同與風(fēng)險(xiǎn)管理 .....................................................................................................................322 / 76一、物業(yè)管理中的主要合同類型 .....................................................................................................32二、物業(yè)服務(wù)合同—— 重要 .............................................................................................................32三、招標(biāo)投標(biāo)階段的合同管理 .........................................................................................................34四、風(fēng)險(xiǎn)管理理論 .............................................................................................................................34五、保險(xiǎn)與物業(yè)保險(xiǎn) .........................................................................................................................35第九章 財(cái)務(wù)管理與績(jī)效評(píng)價(jià) .............................................................................................................36一、財(cái)務(wù)管理概述 .............................................................................................................................36二、財(cái)務(wù)報(bào)告分析 .............................................................................................................................37三、物業(yè)管理績(jī)效評(píng)價(jià) .....................................................................................................................38四、績(jī)效評(píng)價(jià)的主要方法—— 了解 .................................................................................................40五、物業(yè)管理報(bào)告 .......................................