【正文】 秀山花園項目策劃報告 陜西秀山（集團）萬千誠房地產(chǎn)開發(fā)有限公司 1目 錄1 緒論 ...............................................................................................................................................................................3 項目提出背景 ............................................................................................................................................................32 宏觀環(huán)境的現(xiàn)狀及發(fā)展趨勢 .......................................................................................................................................4 全國宏觀環(huán)境現(xiàn)狀及趨勢 ...................................................................................................................................4 陜西省宏觀環(huán)境現(xiàn)狀及趨勢 ...............................................................................................................................5 鎮(zhèn)安縣宏觀環(huán)境現(xiàn)狀及趨勢 ...............................................................................................................................7 鎮(zhèn)安縣宏觀經(jīng)濟狀況 ..................................................................................................................................7 鎮(zhèn)安城市發(fā)展趨勢 ......................................................................................................................................83 房地產(chǎn)市場現(xiàn)狀及發(fā)展趨勢 .......................................................................................................................................9 全國房地產(chǎn)市場現(xiàn)狀及趨勢 ...............................................................................................................................9 陜西省房地產(chǎn)市場現(xiàn)狀及趨勢 .........................................................................................................................11 鎮(zhèn)安房地產(chǎn)市場現(xiàn)狀及趨勢 .............................................................................................................................114 項目分析 .....................................................................................................................................................................13 項目區(qū)位分析 .....................................................................................................................................................13 鎮(zhèn)安縣基本概況 ........................................................................................................................................13 地塊區(qū)位分析 ............................................................................................................................................13 競爭項目分析 .....................................................................................................................................................14 SWOT 分析 ..........................................................................................................................................................14 項目優(yōu)勢 ....................................................................................................................................................14 項目劣勢 ....................................................................................................................................................15 項目機會 ....................................................................................................................................................15 項目威脅 ....................................................................................................................................................155 目標客戶分析 .............................................................................................................................................................16 目標客戶年齡 .....................................................................................................................................................16 置業(yè)狀況分析 .....................................................................................................................................................16 家庭結(jié)構(gòu)分析 .....................................................................................................................................................16 職業(yè)背景分析 .....................................................................................................................................................16 重點目標客戶 .....................................................................................................................................................166 項目定位 .....................................................................................................................................................................18 項目總體定位 .....................................................................................................................................................18 戶型面積定位 .....................................................................................................................................................18 項目價格定位 .....................................................................................................................................................19 定價原則 ....................................................................................................................................................19 定價分析 ....................................................................................................................................................20 項目主題定位 .....................................................................................................................................................21 項目形象定位 .....................................................................................................................................................217 規(guī)劃方案建議 .............................................................................................................................................................23 整體布局規(guī)劃 ...................................