【正文】 況 ........................................................................................................................................13 地塊區(qū)位分析 ............................................................................................................................................13 競爭項(xiàng)目分析 .....................................................................................................................................................14 SWOT 分析 ..........................................................................................................................................................14 項(xiàng)目優(yōu)勢 ....................................................................................................................................................14 項(xiàng)目劣勢 ....................................................................................................................................................15 項(xiàng)目機(jī)會 ....................................................................................................................................................15 項(xiàng)目威脅 ....................................................................................................................................................155 目標(biāo)客戶分析 .............................................................................................................................................................16 目標(biāo)客戶年齡 .....................................................................................................................................................16 置業(yè)狀況分析 .....................................................................................................................................................16 家庭結(jié)構(gòu)分析 .....................................................................................................................................................16 職業(yè)背景分析 .....................................................................................................................................................16 重點(diǎn)目標(biāo)客戶 .....................................................................................................................................................166 項(xiàng)目定位 .....................................................................................................................................................................18 項(xiàng)目總體定位 .....................................................................................................................................................18 戶型面積定位 .....................................................................................................................................................18 項(xiàng)目價(jià)格定位 .....................................................................................................................................................19 定價(jià)原則 ....................................................................................................................................................19 定價(jià)分析 ....................................................................................................................................................20 項(xiàng)目主題定位 .....................................................................................................................................................21 項(xiàng)目形象定位 .....................................................................................................................................................217 規(guī)劃方案建議 .............................................................................................................................................................23 整體布局規(guī)劃 .....................................................................................................................................................23 建筑風(fēng)格規(guī)劃 .....................................................................................................................................................23秀山花園項(xiàng)目策劃報(bào)告 陜西秀山（集團(tuán)）萬千誠房地產(chǎn)開發(fā)有限公司 2 戶型設(shè)計(jì)建議 .....................................................................................................................................................24 車位規(guī)劃建議 .....................................................................................................................................................25 景觀與綠化規(guī)劃 .................................................................................................................................................25 生活配套規(guī)劃 .....................................................................................................................................................26 物業(yè)管理建議 .....................................................................................................................................................27 小區(qū)智能化規(guī)劃 .................................................................................................................................................288 資源整合策略 .............................................................................................................................................................299 銷售進(jìn)度策略 .............................................................................................................................................................3110 項(xiàng)目價(jià)格策略 ...........................................................................................................................................................34 定價(jià)總體方針 ...................................................................................................................................................34 別墅項(xiàng)目價(jià)格策略 ...........................................................................................................................................35 多層、小高層價(jià)格策略 .....................................................................................