玫琳凱化妝品淘寶網(wǎng)店創(chuàng)業(yè)策劃方案(已修改)
2024-11-08 09:23 本頁(yè)面
【正文】 玫琳凱網(wǎng)店創(chuàng)業(yè)營(yíng)銷策劃書 I，中國(guó)化妝品市場(chǎng)不斷擴(kuò)大，與此同時(shí)，中國(guó)化妝品市場(chǎng)機(jī)遇與挑戰(zhàn)并存，而在中國(guó)有一個(gè)潛力巨大的市場(chǎng)亟待開(kāi)發(fā)，那就是以大學(xué)生為主體的高校市場(chǎng)。大學(xué)生作為一個(gè)相當(dāng)大的消費(fèi)群體，消費(fèi)潛力巨大，這一群體不僅現(xiàn)在有著巨大的消費(fèi)潛力，而且多年后，更將成為社會(huì)消費(fèi)的主流。 本次策劃方案通過(guò)對(duì)網(wǎng)店的介紹和對(duì)市場(chǎng)環(huán)境的分析，準(zhǔn)確作出市場(chǎng)定位，并且制定出合適的營(yíng) 銷策略，最后對(duì)本次策劃經(jīng)營(yíng)效果進(jìn)行預(yù)測(cè)與分析，得出結(jié)論。 本次策劃方案最大的亮點(diǎn)是將線上網(wǎng)店銷售與線下校園推廣緊密結(jié)合，將校園市場(chǎng)作為主要的目標(biāo)市場(chǎng)，將在校女大學(xué)生作為主要的服務(wù)對(duì)象，通過(guò)完善的售后為消費(fèi)者提供包括一對(duì)一專業(yè)咨詢、當(dāng)天到貨、產(chǎn)品展示在內(nèi)的一系列服務(wù)，并且整個(gè)策劃方案完全可行。 關(guān)鍵詞： 玫琳凱；網(wǎng)絡(luò)營(yíng)銷；策劃方案 玫琳凱網(wǎng)店創(chuàng)業(yè)營(yíng)銷策劃書 II Abstract With China39。s rapid economic development, China39。s cosmetics market is expanding at the same time, the opportunities and challenges of China39。s cosmetics market in China has a huge potential market untapped, it is based on college students as the main body of the college market. College students as a large consumer groups, consumer has great potential, this group not only has a huge consumption potential, and after many years, but will bee the mainstream of social consumption. The planning scheme introduced by the shop and on the analysis of the market environment, accurate to make market positioning, and to develop appropriate marketing strategies, the last forecast operating results of the planning and analysis, concluded. The biggest highlight of the planning program is closely integrated campus to promote online shop sales line, the campus market as a major target market, female students at school as the main object of the service, to provide consumers with the perfect aftersale including oneonone professional consultation, the day of arrival, Products, including a wide range of services, and the entire planning program is entirely feasible. Keyword:Mary kay。； Network Marketing； Planning program 玫琳凱網(wǎng)店創(chuàng)業(yè)營(yíng)銷策劃書 III 目錄 摘 要 ...............................................................................................................................I Abstract....................................................................................................................... II 1 網(wǎng)店概述 .................................................................................................................. 2 網(wǎng)店介紹 ....................................................................................................... 2 網(wǎng)店主營(yíng)商品 ............................................................................................... 2 網(wǎng)店特點(diǎn) ....................................................................................................... 2 物流方式的選擇 ........................................................................................... 2 網(wǎng)店?duì)I銷宗旨 ............................................................................................... 3 網(wǎng)店經(jīng)營(yíng)目標(biāo) ............................................................................................... 3 客戶管理 ....................................................................................................... 3 建立客戶資料庫(kù)，有助于我們維系客戶 ........................................ 3 在 里設(shè)立客戶服務(wù) ...................................................................... 4 賬本管理 ....................................................................................................... 4 利用 Word、 Excel 工具建立帳本 .................................................... 4 分析與總結(jié)商品的銷售情況 ............................................................ 4 財(cái)務(wù)預(yù)算 ............................................................................................ 4 2 環(huán)境分析 .................................................................................................................. 5 宏觀環(huán)境分析 ...............................................
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