玫琳凱化妝品淘寶網(wǎng)店創(chuàng)業(yè)策劃方案-展示頁
2024-11-04 09:23本頁面
【正文】 .................................................... 5 3 目標(biāo)市場細分及目標(biāo)市場選擇與定位 ................................................................. 8 目標(biāo)市場細分 ................................................................................................. 8 目標(biāo)市場的選擇與定位 ................................................................................. 9 目標(biāo)市場的選擇 .................................................................................. 9 目標(biāo)市場的定位 .............................................................................. 10 4 營銷策略 ................................................................................................................ 11 產(chǎn)品策略 ..................................................................................................... 11 產(chǎn)品類型 .......................................................................................... 11 包裝策略 .......................................................................................... 11 價格策略 .................................................................................................... 12 中低價策略 .................................................................................... 12 高端定價策 略 ................................................................................ 12 渠道策略 ..................................................................................................... 12 促銷策略 ..................................................................................................... 13 5 經(jīng)營效果預(yù)測及分析 ........................................................................................... 14 經(jīng)營效果預(yù)測與分析 ................................................................................. 14 經(jīng)營成果 ……………………………………………………………… .…1 4 6 結(jié)論 ....................................................................................................................... 15 致謝 .............................................................................................................................. 16 參考文獻 ...................................................................................................................... 17 附錄 ................................................................................................錯誤 !未定義書簽。s cosmetics market is expanding at the same time, the opportunities and challenges of China39。 關(guān)鍵詞： 玫琳凱；網(wǎng)絡(luò)營銷；策劃方案 玫琳凱網(wǎng)店創(chuàng)業(yè)營銷策劃書 II Abstract With China39。 本次策劃方案通過對網(wǎng)店的介紹和對市場環(huán)境的分析，準(zhǔn)確作出市場定位，并且制定出合適的營 銷策略，最后對本次策劃經(jīng)營效果進行預(yù)測與分析，得出結(jié)論。玫琳凱網(wǎng)店創(chuàng)業(yè)營銷策劃書 I，中國化妝品市場不斷擴大，與此同時，中國化妝品市場機遇與挑戰(zhàn)并存，而在中國有一個潛力巨大的市場亟待開發(fā)，那就是以大學(xué)生為主體的高校市場。大學(xué)生作為一個相當(dāng)大的消費群體，消費潛力巨大，這一群體不僅現(xiàn)在有著巨大的消費潛力，而且多年后，更將成為社會消費的主流。 本次策劃方案最大的亮點是將線上網(wǎng)店銷售與線下校園推廣緊密結(jié)合，將校園市場作為主要的目標(biāo)市場，將在校女大學(xué)生作為主要的服務(wù)對象，通過完善的售后為消費者提供包括一對一專業(yè)咨詢、當(dāng)天到貨、產(chǎn)品展示在內(nèi)的一系列服務(wù)，并且整個策劃方案完全可行。s rapid economic development, China39。s cosmetics market in China has a huge potential market untapped, it is based on college students as the main body of the college market. College students as a large consumer groups, consumer has great potential, this group not only has a huge consumption potential, and after many years, but will bee the mainstream of social consumption. The planning scheme introduced by the shop and on the analysis of the market environment, accurate to make market positioning, and to develop appropriate marketing strategies, the last forecast operating results of the planning and analysis, concluded. The biggest highlight of the planning program is closely integrated campus to promote online shop sales line, the campus market as a major target market, female studen
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