【正文】 1襄樊錦繡廣場市場調研及發(fā)展定位報告發(fā) 展 商：襄樊昊天房地產開發(fā)有限公司營銷策劃：廣州合富輝煌房地產顧問有限公司二零零六年四月2目 錄1 襄樊商業(yè)市場整體發(fā)展概況 ....................................................................................................5 消費市場發(fā)展 ....................................................................................................................5 襄樊商業(yè)市場發(fā)展特點 ....................................................................................................7 襄樊商業(yè)地產發(fā)展特點 ....................................................................................................7 商業(yè)地產現狀 ............................................................................................................7 商業(yè)地產發(fā)展中存在的問題 ....................................................................................7 商業(yè)發(fā)展規(guī)劃 ....................................................................................................................8 小結 ....................................................................................................................................92 競爭樓盤分析 ............................................................................................................................9 拉美步行街 ........................................................................................................................9 開放廣場 ..........................................................................................................................10 豪門新天地 ......................................................................................................................10 香港風情街 ......................................................................................................................10 奔泰陽光城 ......................................................................................................................10 新大陸中心廣場 ..............................................................................................................11 九隆廣場 ..........................................................................................................................11 小結 ..................................................................................................................................123 在售主要競爭對手分析 ..........................................................................................................12 概況比較 ..........................................................................................................................12 營銷策略分析 ..................................................................................................................13 拉美步行街 ..............................................................................................................13 九隆廣場 ..................................................................................................................13 比較分析 ..................................................................................................................13 小結 ..................................................................................................................................144 項目理解 ..................................................................................................................................14 地塊現狀及規(guī)劃 ..............................................................................................................14 地塊現狀 ..................................................................................................................14 規(guī)劃 ..........................................................................................................................143 建筑形態(tài)對項目的影響 ..................................................................................................14 促進 ..........................................................................................................................14 制約 ..........................................................................................................................15 項目 SWOT 分析 ................................................................................................................15 S（優(yōu)勢） ...................................................................................................................15 W（劣勢） ..................................................................................................................15 O（機遇） ..................................................................................................................15 T（威脅） ...................................................................................................................15 項目發(fā)展條件對項目的促進與制約 ..............................................................................155 項目性質界定 ...............................................