【正文】 密級 UDC 工商管理碩士學(xué)位論文XXXX 裝飾公司發(fā)展戰(zhàn)略規(guī)劃（20222022）X X X研究方向 戰(zhàn)略管理 指導(dǎo)教師 XXX 教授 論文答辯日期 年 月 日 學(xué)位授予日期 答辯委員會主席 論文閱評人 IXXXX 裝飾公司發(fā)展戰(zhàn)略規(guī)劃（20222022）摘 要企業(yè)發(fā)展戰(zhàn)略是為了應(yīng)對內(nèi)部條件或外部環(huán)境可能出現(xiàn)的重大變化而制定的。任何企業(yè)發(fā)展戰(zhàn)略都具有一定的針對性和時效性。當(dāng)內(nèi)部條件或外部環(huán)境發(fā)生重大變化時，企業(yè)必須做到與時俱進(jìn)、調(diào)整或重新制定新的發(fā)展戰(zhàn)略。當(dāng)前社會飛速發(fā)展，中國加入了 WTO 之后，使企業(yè)融入了多變化的國際市場，這就使企業(yè)發(fā)展戰(zhàn)略規(guī)劃顯得格外重要。 本文對發(fā)展?fàn)I銷戰(zhàn)略進(jìn)行了具體研究，制定企業(yè)發(fā)展戰(zhàn)略規(guī)劃也是為了提高企業(yè)戰(zhàn)略水平。企業(yè)要做大做強(qiáng)，發(fā)展戰(zhàn)略尤為重要。企業(yè)發(fā)展戰(zhàn)略是否合理決定企業(yè)各項工作能否順利完成。智慧有大小，戰(zhàn)略有高低。各企業(yè)間發(fā)展戰(zhàn)略存在著水平差異，故企業(yè)發(fā)展速度也相應(yīng)不同，制定一份符合公司實際情況的發(fā)展戰(zhàn)略規(guī)劃將促使企業(yè)更快更好的發(fā)展。全文共分為五章。第一章緒論。本章主要闡述了選擇本論題的意義及論文研究方法。第二章企業(yè)外部環(huán)境分析。本章主要論述了當(dāng)前社會宏觀環(huán)境、行業(yè)競爭環(huán)境及裝飾行業(yè)的發(fā)展前景。第三章企業(yè)內(nèi)部環(huán)境分析。本章主要論述了 XXXX 裝飾公司概況，并對公司資源能力、組織能力、及競爭能力進(jìn)行分析。第四章戰(zhàn)略選擇。本章主要分析了公司應(yīng)對種種狀況的戰(zhàn)略選擇。本章根據(jù)XXXX 裝飾設(shè)計有限公司的現(xiàn)狀及運營情況做出了經(jīng)營方面的戰(zhàn)略定位及戰(zhàn)略目標(biāo)。第五章 XXXX 洲裝飾公司的發(fā)展戰(zhàn)略措施。本章闡明了 XXXX 裝飾設(shè)計有限公司對實施上述戰(zhàn)略的措施分析。本文是對 XXXX 裝飾公司發(fā)展戰(zhàn)略規(guī)劃（20222022）的探析，其目的是促使公司健康可持續(xù)發(fā)展。筆者也希望本文能對中小裝飾設(shè)計企業(yè)如何在未來的市場競爭中生存與發(fā)展提供一點參考。由于筆者水平有限，文中難免出現(xiàn)錯誤和疏漏之處。懇請各位老師不吝賜教。關(guān)鍵詞：發(fā)展戰(zhàn)略；營銷戰(zhàn)略；裝飾設(shè)計IIThe Strategic Plan for Developing of Guangxi Lv Zhou Decoration Company in Recent Five Years (20222022)AbstractThe enterprises’ development strategy is a response to significant changes of the internal conditions or external environment. Any enterprise makes out development strategies in accordance with pertinence and timeliness. When the internal conditions or external environment change, there is no doubt that development strategies should be adjusted or reformulated to keep pace with the times by the enterprise. The times we are in is an era when the rate of change is unprecedentedly accelerated. China’s entry into WTO has brought Chinese enterprises into a changing international market, which makes the planning of enterprises’ development strategy bee extremely important.This paper made a concrete research on the development of marketing strategy. Making the planning of enterprises’ development strategy is to improve the strategic level. The development strategy is so important for the pany’s being larger and stronger. Whether the enterprises’ work can be pleted successfully or not is decided by the rationality of enterprises’ development strategy. Wisdom varies and strategy differs. There are some or even significant differences on making strategy among different enterprises so as to run in different speed. It is a good way to make enterprise develop better and faster that making a good planning of enterprises’ development strategy, which is in coincidence with the enterprises’ actual situation. The paper is divided into five chapters.Chapter One An introduction. This chapter expounds the significance of the choice of the topic.Chaper Two On the external environment of enterprise. It discusses the macro environment and petitive environment in industry, and analyses how the restriction factors of system affects the strategy in the development of enterprise. Chapter Three On the internal environment of this pany. This chapter demonstrates the history of Guangxi Lv Zhou Decoration Company, and analyses the resource ability, anizing capacity, and petitive power.Chapter Four The strategic choice. This part mainly analyses advantages, disadvantages, opportunities, threats and triadic choices when this pany confronts with IIIvarious situations. In this chapter, according to the current situations and operation conditions of Guangxi Lvzhou Decoration Company, the strategic positioning and strategic objectives are worked out.Chapter Five The countermeasures of strategic plan for developing of Guangxi Lv Zhou decoration pany in recent five years (20222022) This chapter explains the analysis of countermeasures for the strategies implemented by this pany.This article forced on illustrating the strategic plan for developing of Guangxi Lv Zhou Decoration Company in recent five years (20222022), which aims to promote its sustainable development. Meanwhile, the author hopes that this article could be worked as a valuable reference for small an d mediumsize enterprises in future market petition.Due to the limitation of the author’s knowledge, there might be mistakes and errors. Thanks for your consideration and earger for your suggestions.Key words: development strategy。 marketing strategy: Lv Zhou Decoration CompanyIV目 錄摘 要 ...........................................................................................................................................IABSTRACT ...................................................................................................................................II第一章 緒論...............................................................................................................................1 選題意義..............................................................................................................................1 理論意義 ............................................................1 實踐意義 ............................................................1 發(fā)展戰(zhàn)略研究的目的 .........................................................................................................2 公司發(fā)展存在著許多制約因素 ..........................................2 抓住市場機(jī)會，需要制定企業(yè)發(fā)展戰(zhàn)略 ..................................2 裝飾行業(yè)市場細(xì)分和競爭的加劇，需要進(jìn)行企業(yè)戰(zhàn)略管理 ..................2 本文的主要研究內(nèi)容 .........................................................................................................2 論文研究方法 .....................................................................................................................3 規(guī)范性理論分析方法 ..................................................3 PEST 分析............................................................3 波特”五力”分析 ....................................................4 SWOT 分析............................................................4 研究線路 ............................................