unit7sectiona課件ppt-福州外語外貿(mào)職業(yè)技術(shù)學(xué)院(已修改)
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【正文】 UNIT 7 Business Negociation and Contract ? After studying this section, you are required to ? 1. have a general idea of the process of negotiation 。 ? the how to negotiate 。 ? 3. master the PrincipledNegotiation Approach ? 4. master the difficult words and expressions Text A: The Process of Negotiation ? Think about the following questions before you read the text in detailed. ? Why do people have to negociate sometimes? ? What should thay do before negociating in order to do it well? ? In your opinion, what is the process of negociation? ? Analysis of the text. ? 1“Distributive negotiation:分布式談利 —談利雙方的目的、想取得的結(jié)果不一致。 ? Integrative negotiation:合性談利 —談利雙方的目的、想取得的結(jié)果一致。 ? 2 This way, you must be prepared to use persuasive tactics and you may not end up with maximum benefit. ? 這樣的話，你必須準(zhǔn)備好使用勸說策略，并且可能也達不到最好的效果。 ? persuasive:有說服力的，勸誘的 ? He presented us very persuasive arguments in the 論文里，他給我們提供了非常有說服力的證據(jù)。 ? 3. prenegotiation:談列前。 pre:前緩，意思是“ 在 …… 之前，先于 ” 。 ? You should preview the text before the 前你要預(yù)習(xí)課文。 ? 4. You have to take into account how it will benefit the other party by offering some sort of reward or 對方受益。 ? take into account: take into consideration考慮 ? Before you go to have a piic in the field, you should take the weather into account. ? 你到野外去野歡之前，應(yīng)該考慮到天氣。 ? 5. incentive［ in39。sentiv] ，獎勵 ? His words gave me an incentive and I worked twice as hard. ? 他的話語給我以鼓勵，我工作起來加倍努力。 ? You may end up losing something in the negotiation that is more valuable to your business than money. It could be a reliable client or your pany reputation. ? 在談判中，你可能失去對你的生意來說比金錢更
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