北京大學(xué)光華管理學(xué)院證券投資學(xué)課件第1章(已修改)
2025-01-22 11:43 本頁面
【正文】 證券投資學(xué) 北京大學(xué)光華管理學(xué)院金融系 楊云紅 副教授 ? 這門課能給我們帶來什么？ ? 這門課所屬的位置 ? 這門課的主要內(nèi)容 Why do we study the theory？ ? Managers learn from experience how to cope with routine problems. But the best manager are also able to respond to change. To do this you need more than timehonored rules of thumb。 you must understand why panies and financial markets behave the way they do. In other words, you need a theory of finance.……Good theory helps you grasp what is going on in the world around you. It helps you to ask the right questions when times change and new problems must be analyzed. It also tells you what things you do not need to worry and Myers Why does not there exists any advice on ―guaranteed‖ ways to beat the market？ ? Any system designed to beat the market, once known to more than a few people, carries the seeds of its own destruction. ? There are two reasons for not including advice on ―guaranteed‖ ways to beat the market in this book. – First, to do so would make a successful system public and hence unsuccessful. – Second, the authors know of such system. ? This does not mean that financial analysis is useless. Although individuals should be skeptical when others tell them how to use financial analysis to beat the market, individuals can
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