【正文】 機(jī)動(dòng)車修理業(yè)增值業(yè)務(wù)項(xiàng)目可行性分析報(bào)告 1 機(jī)動(dòng)車 修理業(yè) 增值業(yè)務(wù) 項(xiàng)目可行性 分析 報(bào)告 吉林伍陸柒捌股份有限公司 二〇〇九年 五月十五 日 機(jī)動(dòng)車修理業(yè)增值業(yè)務(wù)項(xiàng)目可行性分析報(bào)告 2 1 目標(biāo) ......................................................................................................................... 5 2 可行性分析 ............................................................................................................... 7 需求 ............................................................................................................... 7 市場(chǎng)分析 .............................................................................................. 8 行業(yè)現(xiàn)狀 .............................................................................................. 9 業(yè)務(wù)關(guān)系 ............................................................................................ 10 可行性的優(yōu)勢(shì) ............................................................................................... 11 項(xiàng)目特色 ............................................................................................ 11 宣傳途徑 ............................................................................................ 11 客戶優(yōu)勢(shì) ........................................................................................... 13 技術(shù)優(yōu)勢(shì) ............................................................................................ 13 市場(chǎng)優(yōu)勢(shì) ............................................................................................ 13 一卡通 ............................................................................................... 15 運(yùn)營(yíng)可行性 ........................................................................................ 15 困境和挑戰(zhàn) ........................................................................................ 16 分析結(jié)論 ............................................................................................ 18 龍卡汽車卡調(diào)研 ............................................................................................ 19 龍卡汽車卡增值服務(wù)簡(jiǎn)介 ................................................................... 19 銀行信用卡功能 ................................................................................. 20 汽車增值服務(wù)功能 .............................................................................. 21 國(guó)內(nèi)汽車網(wǎng)站調(diào)研 ........................................................................................ 24 調(diào)研概述 ............................................................................................ 24 垂直類網(wǎng)站 ........................................................................................ 25 中國(guó)汽車網(wǎng)的概況 .............................................................................. 26 中國(guó)汽車網(wǎng)的特點(diǎn) .............................................................................. 27 中國(guó)汽車網(wǎng)的呼叫中心 ....................................................................... 28 中國(guó)汽車網(wǎng)的商業(yè)模式 ....................................................................... 29 國(guó)外汽車網(wǎng)站調(diào)研 ........................................................................................ 31 美國(guó)汽車網(wǎng)站的背景 .......................................................................... 31 美國(guó)汽車銷售網(wǎng)站的商業(yè)模式 ............................................................ 32 國(guó)外汽車網(wǎng)站的運(yùn)營(yíng)特點(diǎn) ................................................................... 35 國(guó)外汽車網(wǎng)站的運(yùn)營(yíng)方式 ................................................................... 36 3 運(yùn)營(yíng)方案 ................................................................................................................ 38 運(yùn)營(yíng)的意義 ................................................................................................... 38 運(yùn)營(yíng)策略 ...................................................................................................... 39 汽車網(wǎng)站定位要清晰 .......................................................................... 39 有計(jì)劃的綜合推廣 .............................................................................. 39 在線服務(wù) ............................................................................................ 40 客戶最關(guān)心的汽車服務(wù) ....................................................................... 40 運(yùn)營(yíng)機(jī)制 ...................................................................................................... 42 盈利點(diǎn)分析 .................................................................................................. 43 4 實(shí)施方案 ................................................................................................................ 44 需求概述 ...................................................................................................... 44 設(shè)計(jì)原則 ...................................................................................................... 44 機(jī)動(dòng)車修理業(yè)增值業(yè)務(wù)項(xiàng)目可行性分析報(bào)告 3 運(yùn)行環(huán)境 ...................................................................................................... 46 操作系統(tǒng) ...................................................................................................... 46 數(shù)據(jù)庫(kù) .......................................................................................................... 47 總體結(jié)構(gòu) ...................................................................................................... 47 系統(tǒng)性能 ...................................................................................................... 48 系統(tǒng)安全 ...................................................................................................... 49 數(shù)據(jù)安全 ........................................................................................... 49 防火墻技術(shù) ........................................................................................ 49 病毒防范 ...........................................................................................