【正文】 項(xiàng)目 詳細(xì) 可行性研究報(bào)告 （參考模板） 編制單位： （蓋章） 編制日期： 年 月 日 目 錄 一、 總說明 .............................................................................................................. 1 報(bào)告編制目的 .......................................................................................1 項(xiàng)目投資的必要性 ................................................................................1 可行性研究報(bào)告編制測(cè)算依據(jù) ...............................................................1 其他需要說明事項(xiàng) ................................................................................1 二、 項(xiàng)目取得方式 .................................................................................................. 2 “招拍掛”摘取主要信息。 ..................................................................2 付款進(jìn)度。 ...........................................................................................2 其他內(nèi)容。 ...........................................................................................2 三、 項(xiàng)目概況 .......................................................................................................... 2 項(xiàng)目名稱 ..............................................................................................2 項(xiàng)目建設(shè)單位概況 ................................................................................2 項(xiàng)目地塊位置及周邊現(xiàn)狀 ......................................................................2 項(xiàng)目規(guī)劃控制要點(diǎn) ................................................................................3 四、 x 市及區(qū)域住宅市場(chǎng)分析研究 ...................................................................... 3 宏觀環(huán)境分析 .......................................................................................3 全國(guó)房地產(chǎn)行業(yè)發(fā)展分析 ......................................................................4 XXX市房地產(chǎn)市場(chǎng)總體概況 ...................................................................4 XXX市宏觀經(jīng)濟(jì)狀況 .............................................................................4 XXX市城市規(guī)劃 ....................................................................................4 XXX城市住宅房地產(chǎn)市場(chǎng)概述與分析 .....................................................4 區(qū)域市場(chǎng)狀況 .......................................................................................5 區(qū)域住宅市場(chǎng)成長(zhǎng)狀況 .........................................................................5 區(qū)域內(nèi)供應(yīng)產(chǎn)品特征 .............................................................................5 區(qū)域市場(chǎng)目標(biāo)客層研究 .........................................................................5 五、 項(xiàng)目市場(chǎng)定位和產(chǎn)品定位 ............................................................................. 6 總體定位 ..............................................................................................6 定位依據(jù) ..............................................................................................6 市場(chǎng)參照項(xiàng)目 .......................................................................................6 產(chǎn)品定位 ..............................................................................................6 價(jià)格定位 ..............................................................................................6 項(xiàng)目 SWOT分析 .....................................................................................7 客戶定位 ..............................................................................................7 六、 項(xiàng)目開發(fā)方案 .................................................................................................. 7 項(xiàng)目地塊特性與價(jià)值分析 ......................................................................7 地塊特征分析 .......................................................................................7 土地價(jià)值分析 .......................................................................................7 土地升值潛力初步評(píng)估 .........................................................................7 土地法律性質(zhì)評(píng)估 ................................................................................7 規(guī)劃設(shè)計(jì)分析 .......................................................................................7 初步規(guī) 劃設(shè)計(jì)思路 ................................................................................7 規(guī)劃設(shè)計(jì)的可行性分析 .........................................................................8 規(guī)劃方案提出與方案比選 ......................................................................8 產(chǎn)品設(shè)計(jì)建議 .......................................................................................8 綜合樓 ..................................................................................................8 住宅 .....................................................................................................9 停車場(chǎng) ..................................................................................................9 項(xiàng)目實(shí)施進(jìn)度 .......................................................................................9 營(yíng)銷方案 ............................................................................................ 10 對(duì)租售市場(chǎng)的預(yù)測(cè) ......