【正文】 專業(yè)好文檔 世聯(lián)咨字 [2021]GW06 號(hào) 關(guān)于東莞市石龍鎮(zhèn)裕興路房地產(chǎn)開發(fā)項(xiàng)目 可行性研究報(bào)告 東莞市四方集團(tuán)有限公司： 承蒙信任，我們非常榮幸地提交我公司 ——世聯(lián)地產(chǎn)顧問（深圳）有限公司對(duì)東莞市石龍鎮(zhèn)裕興路房地產(chǎn)開發(fā)項(xiàng)目可行性研究方面的意見，供貴司投資決策時(shí)參考。 我們的方案是基于目前東莞市石龍鎮(zhèn)房地產(chǎn)市場(chǎng)情況，結(jié)合近十年來(lái)我們的專業(yè)實(shí)踐以及對(duì)項(xiàng)目周圍相關(guān)物業(yè)認(rèn)真細(xì)致的調(diào)查研究而完成的。由于時(shí)間與資料的限制，未必能將項(xiàng)目的實(shí)際情況全面地考慮在內(nèi)，希望通過(guò)我們的努力，為貴公司提供有價(jià)值的建 議。 謝謝！ 世聯(lián)地產(chǎn)顧問（深圳）有限公司 2021 年 6 月 20 日 專業(yè)好文檔 目 錄 一、報(bào)告摘要 .................................................................................................................. 5 1. 1 開發(fā)企業(yè) ................................................................................................................... 5 1. 2 項(xiàng)目簡(jiǎn)介 ................................................................................................................... 5 1. 3 項(xiàng)目經(jīng)濟(jì)效益指標(biāo) ..................................................................................................... 5 1. 4 結(jié)論、風(fēng)險(xiǎn)及建議 ..................................................................................................... 5 二、項(xiàng)目概況 .................................................................................................................. 6 2. 1 項(xiàng)目綜述 .................................................................................................................... 6 項(xiàng)目位置 ................................................................................................................................ 6 2. 2 項(xiàng)目用地 .................................................................................................................... 7 用地面積 ................................................................................................................................ 7 地塊形狀 ................................................................................................................................ 7 地塊現(xiàn)狀 ................................................................................................................................ 8 項(xiàng)目用地經(jīng)濟(jì)技術(shù)指標(biāo) .......................................................................................................... 8 2. 3 項(xiàng)目發(fā)展?fàn)顩r ............................................................................................................. 9 項(xiàng)目發(fā)展單位簡(jiǎn)介 ................................................................................................................. 9 項(xiàng)目法律手續(xù) ........................................................................................................................10 三、項(xiàng)目投資環(huán)境 .......................................................................................................... 10 3. 1 宏觀經(jīng)濟(jì)分析 ............................................................................................................ 10 全國(guó)整體經(jīng)濟(jì)環(huán)境 ................................................................................................................10 東莞經(jīng)濟(jì)環(huán)境 ........................................................................................................................13 3. 2 石龍鎮(zhèn)經(jīng)濟(jì)環(huán)境 ........................................................................................................ 16 石龍鎮(zhèn)概況 ............................................................................................................................16 石龍鎮(zhèn)經(jīng)濟(jì) ............................................................................................................................16 石龍鎮(zhèn)城鎮(zhèn)規(guī)劃 ....................................................................................................................19 專業(yè)好文檔 四、石龍鎮(zhèn)房地產(chǎn)市場(chǎng)分析 ............................................................................................ 21 4. 1 市場(chǎng)總體特征 ............................................................................................................ 21 4. 2 市場(chǎng)供給分析 ............................................................................................................ 22 住宅供給 ...............................................................................................................................22 商業(yè)供給 ...............................................................................................................................25 4. 3 市場(chǎng)需求分析 ............................................................................................................ 28 住宅需求 ...............................................................................................................................28 商業(yè)需求 ...............................................................................................................................28 五、項(xiàng)目發(fā)展定位 .......................................................................................................... 28 5. 1 項(xiàng)目 SWOT 分析 .......................................................................................................... 28 5. 2 發(fā)展戰(zhàn)略 ................................................................................................................... 29 5. 3 形象定位 ................................................................................................................... 30 5. 4 產(chǎn)品定位 ................................................................................................................... 30 5. 5 戶型定位 ................................................................................................................... 31 5. 6 客戶定位 ................................................................................................................... 31 六、項(xiàng)目開發(fā)建設(shè)及經(jīng)營(yíng)的組織實(shí)施計(jì)劃 ....................................................................... 32 6. 1 有關(guān)工程計(jì)劃說(shuō)明 .................................................................................................... 32 6. 2 施工進(jìn)度表 .............................................................................................................. 33 七、項(xiàng)目總投資估算、資金籌措計(jì)劃、投資計(jì)劃 ............................................................ 33 7. 1 項(xiàng)目總投資估算 .......................................................