產(chǎn)權(quán)酒店行業(yè)分析及投資研究報(bào)告-文庫(kù)吧
2025-10-21 06:47 本頁(yè)面
【正文】 ...... ......... ...............32 —— 產(chǎn)權(quán)酒店行業(yè)分析及投資研究報(bào)告 —— 2 分時(shí)度假發(fā)展的問(wèn)題分析 ............................................................. .....................34 中國(guó)開(kāi)發(fā)分時(shí)度假應(yīng)注意的問(wèn)題 .................................................. ....................36 中國(guó)發(fā)展分時(shí)度假業(yè)的思考 ................................................................. .. ....................37 中國(guó)發(fā)展分時(shí)度假業(yè)的可行性 ...................................................... ....................37 分時(shí)度假市場(chǎng)發(fā)展?jié)摿Υ?—— 規(guī)范發(fā)展是關(guān)鍵 .......................... ..................37 分時(shí)度假的發(fā)展空間大 ............................................................................... ... ............39 分時(shí)度假將是新型的產(chǎn)權(quán)認(rèn)購(gòu)方式 .................................. ........... ......... ..........39 中國(guó)分時(shí)度假業(yè)的發(fā)展方向 ........................................................... ...................40 第 四 章 中國(guó)主要城市產(chǎn)權(quán)式酒店的發(fā)展 ................... ....... ........ ..........................................41 北京 ..................................................................................... .........................................41 北京產(chǎn)權(quán)式酒店的總體概況 ...................................................... ........................41 產(chǎn)權(quán)式酒店初現(xiàn)北京 ............................................................. .............................42 上海 .................................................................................... ............. ..............................44 產(chǎn)權(quán)式酒店涌現(xiàn)上海城 ...................................................... ...............................44 上海產(chǎn)權(quán)式商務(wù)酒店市場(chǎng)火熱 ................................................... ......................44 外地產(chǎn)權(quán)式酒店瞄準(zhǔn)上海市場(chǎng) ....................................................... ...................44 海南 .......................................................................... ............................ ..........................45 海南掀起產(chǎn)權(quán)式酒店狂潮 ......................................................... .........................45 海南等地產(chǎn)權(quán)式酒店的市場(chǎng)發(fā)展與危機(jī) ................................. .......................46 海南產(chǎn)權(quán)式酒店發(fā)展面臨的挑戰(zhàn) .............................................. .... ....................47 惠州 .................................................................................................... .............................50 惠州產(chǎn)權(quán)式酒店投資發(fā)展快 .................................................. ... ........................50 第 五 章 產(chǎn)權(quán)式酒店的營(yíng)銷策略 ............ ............ ............................................. .........................51 中國(guó)產(chǎn)權(quán)式酒店的主要特征 ................................................... ......... ............ .................51 地域特征 ............................................................................. ... .............................51 消費(fèi)群體集中 .................................................................... ... ..............................51 賣點(diǎn)集中 ......................................................................... . ...................................51 異地代理銷售 ................................................................... . ................................52 影響產(chǎn)權(quán)酒店銷售的主要因素 ................................................. .. ................................52 自然環(huán)境 ................................................................... ..........................................52 投資環(huán)境 ................................................................ .............................................52 交通環(huán)境 ................................................................ .............................................52 是否有金融支持 .................................................... .............................................53 價(jià)格因素 ................................................................... ..........................................53 產(chǎn)權(quán)酒店開(kāi)發(fā)中的法律問(wèn)題 ................................................... .. ..................................53 產(chǎn)權(quán)多頭銷售 ....
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