【正文】 組織也有了幾個(gè)年頭，越來(lái)越多的國(guó)際品牌開(kāi)始沖擊著國(guó)內(nèi)的市場(chǎng)，與此同時(shí)中國(guó)本土的公司也漸漸的進(jìn)入國(guó)際市場(chǎng)這個(gè)大舞臺(tái)與世界其他公司競(jìng)爭(zhēng)。無(wú)論如何商標(biāo)都會(huì)成為商品的第一印象展現(xiàn)給國(guó)外的消費(fèi)者。如何打造一個(gè)國(guó)際知名品牌，又如何把這個(gè)品牌在國(guó)際市場(chǎng)上推銷(xiāo)出去已經(jīng)成為中國(guó)企業(yè)目前面臨的重要問(wèn)題。本文就商標(biāo)的文化特征進(jìn)行了有益的探究。商標(biāo)的翻譯不僅僅要考慮到原商標(biāo)的涵義，更要了解譯后商標(biāo)在國(guó)外市場(chǎng)上所包涵的韻味。商標(biāo)的翻譯要回避與譯入文化的沖突。這篇文章對(duì)一些國(guó)際知名品牌的商標(biāo)，翻譯及文化蘊(yùn)意進(jìn)行了深入的探討。以期能為我國(guó)產(chǎn)品順利進(jìn)入國(guó)際市場(chǎng)提供一些有益的幫助。關(guān)鍵詞：商標(biāo) 商標(biāo)名 商標(biāo)翻譯 文化蘊(yùn)意v天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項(xiàng)另起一頁(yè)。閱后刪除此文本框。IntroductionFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Thus, the branding and translating of brand names entered into our horizon and aroused the entrepreneurs’ interest.At present, there is no one voice on “how to brand?” The first group argues that the brand name should be same in all the place of the world, which they called standardization. The second group has an opposite view to the first one。 they believe that the brand names should be localized. The last point of view is meeting the above views at halfwaythe delivery of the brand names should be based on the cultural meanings. 注：每章另起一頁(yè)。每個(gè)實(shí)詞首字大寫(xiě)。閱后刪除此文本框。注：偶數(shù)頁(yè)頁(yè)眉，居中，Times New Roman，五號(hào)，加粗，請(qǐng)將本人論文的英文（日文）題目粘貼于此。閱后刪除此文本框。Chapter 1 General View of Brand and Brand NamesWith rapid development of our economy, more and more of our native enterprises realize that one of their most valuable assets is the brand name, associated with their products. Classification of Brand Names注：三級(jí)標(biāo)題每個(gè)實(shí)詞首字大寫(xiě)。閱后刪除此文本框。From the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand Names注：四級(jí)標(biāo)題每個(gè)實(shí)詞首字大寫(xiě)。閱后刪除此文本框。From the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketin