【正文】 組織也有了幾個年頭，越來越多的國際品牌開始沖擊著國內(nèi)的市場，與此同時中國本土的公司也漸漸的進入國際市場這個大舞臺與世界其他公司競爭。無論如何商標都會成為商品的第一印象展現(xiàn)給國外的消費者。如何打造一個國際知名品牌，又如何把這個品牌在國際市場上推銷出去已經(jīng)成為中國企業(yè)目前面臨的重要問題。本文就商標的文化特征進行了有益的探究。商標的翻譯不僅僅要考慮到原商標的涵義，更要了解譯后商標在國外市場上所包涵的韻味。商標的翻譯要回避與譯入文化的沖突。這篇文章對一些國際知名品牌的商標，翻譯及文化蘊意進行了深入的探討。以期能為我國產(chǎn)品順利進入國際市場提供一些有益的幫助。關(guān)鍵詞：商標 商標名 商標翻譯 文化蘊意v天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項另起一頁。閱后刪除此文本框。IntroductionFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Thus, the branding and translating of brand names entered into our horizon and aroused the entrepreneurs’ interest.At present, there is no one voice on “how to brand?” The first group argues that the brand name should be same in all the place of the world, which they called standardization. The second group has an opposite view to the first one。 they believe that the brand names should be localized. The last point of view is meeting the above views at halfwaythe delivery of the brand names should be based on the cultural meanings. 注：每章另起一頁。每個實詞首字大寫。閱后刪除此文本框。注：偶數(shù)頁頁眉，居中，Times New Roman，五號，加粗，請將本人論文的英文（日文）題目粘貼于此。閱后刪除此文本框。Chapter 1 General View of Brand and Brand NamesWith rapid development of our economy, more and more of our native enterprises realize that one of their most valuable assets is the brand name, associated with their products. Classification of Brand Names注：三級標題每個實詞首字大寫。閱后刪除此文本框。From the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand Names注：四級標題每個實詞首字大寫。閱后刪除此文本框。From the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketin