【正文】 m the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names.注：每章另起一頁。每個實詞首字大寫。商標的翻譯不僅僅要考慮到原商標的涵義，更要了解譯后商標在國外市場上所包涵的韻味。Abstract With the rapid development of the world economy, the international business among countries is extending to almost every field. As the deeper process of our Opening Policy, China has ranked in the first group in the annual export and imp