【正文】 Chapter 1 General View of Brand and Brand NamesWith rapid development of our economy, more and more of our native enterprises realize that one of their most valuable assets is the brand name, associated with their products. Classification of Brand Names注：三級(jí)標(biāo)題每個(gè)實(shí)詞首字大寫。中國加入世界貿(mào)易組織也有了幾個(gè)年頭，越來越多的國際品牌開始沖擊著國內(nèi)的市場(chǎng)，與此同時(shí)中國本土的公司也漸漸的進(jìn)入國際市場(chǎng)這個(gè)大舞臺(tái)與世界其他公司競爭。A Comparative Study of English and Chinese Idioms Containing NumeralsA Thesis Presented in Partial Fulfillmentof the Requirements forthe Degree of Bachelor of ArtsX XXUnder the Supervision ofX XXForeign Languages CollegeTianjin Polytechnic UniversityJune 20XX天津工業(yè)大學(xué)學(xué)士學(xué)位論文注：此項(xiàng)單獨(dú)成頁，標(biāo)題上面和下面各空一個(gè)回車。按照MLA Style的規(guī)范，腳注、尾注和附錄屬于選擇項(xiàng)目，未必每篇論文都必需。天津工業(yè)大學(xué)外國語學(xué)院本科畢業(yè)論文排版及打印要求1. 畢業(yè)論文要求使用標(biāo)準(zhǔn)A4紙打印。英文（日文）作者姓在前，姓和名之間以逗號(hào)隔開，如果作者為兩人，則用and連接。閱后刪除此文本框。閱后刪除此文本框。閱后刪除此文本框。本文就商標(biāo)的文化特征進(jìn)行了有益的探究。在目錄自動(dòng)生成后，雙擊目錄中“Acknowledgements”一詞以選中整個(gè)目錄，再將字體設(shè)為“Times New Roman”，字號(hào)設(shè)為“小四”，字體不要傾斜。2. 所有英文（日文）都用Times New Roman，所有中文都用宋體（中文“關(guān)鍵詞”三字用黑體，英文“Key words”二詞加粗）。在粘貼完畢后，將模板正文中多余的章節(jié)刪除。 2）. 引文的寫法：（作者 頁數(shù)）（引文的內(nèi)容必須體現(xiàn)在引用文獻(xiàn)中）。AcknowledgementsFirst I would like to express my heartfelt gratitude to Professor Wu Yanhua who supervises my thesis, for her constructive guidance and patient assistance. The acplishment of the thesis is attributed to my supervisor’s elicitation and instruction. I am greatly impressed by her erudition and kind personality.I should deliver my special thanks to Prof. Wu Yanhua who gave a lot of suggestions for the selection of the topic.My sincere thanks should also be given to those professors who taught me at Tianjin Polytechnic University when I studied there for the courses of Bachelor’s Degree. They are Prof. Shi Jinhai, Xiaodan, Prof. Qin Jianguo, Prof. Zhang Guoqiang, and Prof. Wang Guizhi. They are of great help for me.注：此項(xiàng)單獨(dú)成頁，標(biāo)題上面和下面各空一個(gè)回車。IntroductionFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Thus, the branding and translating of brand names entered into our horizon and aroused the entrepreneurs’ interest.At present, there is no one voice on “how to brand?” The first group argues that the brand name should be same in all the place of the world, which they called standardization. The second group has an opposite view to the first one。閱后刪除此文本框。這篇文章對(duì)一些國際知名品牌的商標(biāo)，翻譯及文化蘊(yùn)意進(jìn)行了深入的探討。ContentsAcknowledgements iiiAbstract iv摘 要 vIntroduction 1Chapter 1 General View of Brand and Brand Names 2 Classification of Brand Names 2 Classification of Brand Names 3 Classification of Brand Names 5 Classification of Brand Names 6 Classification of Brand Names 7 Classification of Brand Names 9Chapter 2 General View of Brand and Brand Names 11 Classification of Brand Names 11 Classification of Brand Names 12 Classification of Brand Names 14 Classification of Brand Names 15 Classification of Brand Names 16 Classification of Brand Names 18Chapter 3 General View of Brand and Brand Names 20 Classification of Brand Names 20注：偶數(shù)頁頁眉，居中，Times New Roman，五號(hào)，加粗，請(qǐng)將本人論文的英文（日文）題目粘貼于此。6. 頁眉奇偶頁不同：奇數(shù)頁為漢語（統(tǒng)一為“天津工業(yè)大學(xué)學(xué)士學(xué)位論文”），偶數(shù)頁為英語（日語）（本人畢業(yè)論文的英文（日文）標(biāo)題）。重要?。?！請(qǐng)注意：① 模板中已經(jīng)將字體和字號(hào)等按照論文格式要求設(shè)置完畢，只需按要求將本人的論文內(nèi)容粘貼到模板中以替換掉模板中原有內(nèi)容即可。字體為五號(hào)加粗。閱后刪除此文本框。以期能為我國產(chǎn)品順利進(jìn)入國際市場(chǎng)提供一些有益的幫助。Chapter 2 General View of Brand and Brand NamesWith rapid development of our economy, more and more of our native enterprises realize that one of their most valuable assets is the brand name, associated with their products. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Person’s Names as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Placenames as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Exotic Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Common Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Coined Words as Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much attention to their products’ names. Classification of Brand NamesFrom the beginning of the last century, the booming of advertising and marketing stimulates the prosperity of the world economy. With the development of advertising and marketing, more and more panies have paid much a