希爾頓酒店(英文)-文庫(kù)吧
2025-04-12 12:38 本頁(yè)面
【正文】 aden the marketing net by managing the speed of output. The brand of Hilton became well known. In 1990s, Hilton carry out a new management mode named Franchise, which encourages itself to sell hotels and only retain the power of management and the brand. At this time, Hilton became famous in the world. Figure 11 % franchise3% entrusted management%with fund management(2)Just like what we see in the Figure 11, these three management styles are most important in the Hilton System.The main way: ●with fund management●franchise●entrusted management①With fund management of Hilton Hotel is the capital and management at the same time owned by the single proprietorship and holding or equity direct or indirect investment such as a way to earn the hotel management control and its subordinate series of the same brand hotel, the same service program, the same reserve network, the same purchasing system, the same organization structure, the same financial system, the same policy standard, the same enterprise culture and the same management idea management style In this way the Hilton Hotel realized in the context of the global brand promotion. ②The Hilton Hotel of franchise of is using their own proprietary technology and brand and local hotel owners with the bination of the capital to expand the scale of operation. Not only reduces the cost reduce investment, more effective use of franchisees to improve the brand effect, the more massive increased its the number of hotel
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