【正文】 ............3 帶資管理模式 ..................................................................................................................3 委托管理模式 ..................................................................................................................3 特許經(jīng)營模式 ..................................................................................................................3 聯(lián)銷經(jīng)營模式 ..................................................................................................................3 顧客咨詢模式 ..................................................................................................................3 國際十大酒店管理集團 ......................................................................................................3 我國酒店運營管理現(xiàn)狀 .....................................................................................3 海棠灣酒店項目可行性研究報告 4 / 125 我國酒店管理現(xiàn)狀 ..............................................................................................................3 我國酒店管理新趨勢 ..........................................................................................................3 三亞五星級酒店運營管理現(xiàn)狀 ........................................................................34 項目定位 ..................................................................................3 定位設想 .............................................................................................................3 市場定位 .............................................................................................................3 產(chǎn)品定位 .............................................................................................................3 超五星級酒店 ......................................................................................................................3 別墅型酒店 ..........................................................................................................................3 價格定位 .............................................................................................................3 客戶定位 .............................................................................................................35 總體規(guī)劃及產(chǎn)品設計 ................................................................3 主要經(jīng)濟技術(shù)指標 .............................................................................................3 總體規(guī)劃 .............................................................................................................3 總體布局 ...............................................................................................................................3 交通組織 ...............................................................................................................................3 功能布局 .............................................................................................................36 酒店運營建議 ...........................................................................3 酒店總體運營模式建議 .....................................................................................3 酒店專業(yè)服務建議 .............................................................................................37 項目投資收益分析 ....................................................................3 項目開發(fā)投資估算 .............................................................................................3 項目融資 .............................................................................................................3 酒店經(jīng)營收益預測 .............................................................................................3 酒店經(jīng)營收入預測 ..............................................................................................................3 項目客房經(jīng)營收入預測 .................................................................................................3 其他消費收入 ..................................................................................................................3 酒店經(jīng)營成本預測 ..............................................................................................................3 海棠灣酒店項目可行性研究報告 5 / 125 酒店各收入部門成本 .....................................................................................................3 酒店經(jīng)營成本 ..................................................................................................................3 其他固定成本預測 ..........................................................................................................3 項目經(jīng)營利潤預測 ..............................................................................................................3 項目盈利能力分析 .............................................................................................3 敏感性分析及競價策略 .....................................................................................38 綜合分析與建議 .......................................................................3 項目風險評估與應對策略 ................................................................................3 周邊環(huán)境因素 ......................................................................................................................3 競爭因素 ...............................................................................................................................3 土地成本因素 ......................................................................................................................3 本案與公司發(fā)展戰(zhàn)略的關系 ............................................................................3 SWOT 分析 ........................................................................................................3 項目優(yōu)勢 ...............................................................................................................................3 項目劣勢 ...............................................................................................................................3 項目機會 .........................................................................................................................