戰(zhàn)略大客戶管理ppt-文庫吧
2025-09-20 18:39 本頁面
【正文】 TeamMarket ResearchProject TeamJointBoard MeetingsSelling Company Buying CompanyProjectTeamIdentify where your relationship currently lies. Identify where you would like your relationship to lie, and by when. What are the principal activities and actions required to make this happen? 1. 2. 3. 4. 5. 戰(zhàn)略大客戶管理階段與工具 管理 階段 定義 衡量 分析 設(shè)計(jì) 驗(yàn)證 目的 Define What, Why, Who, How, When Define customer need’s and specify CTQ Develop highlevel process design concept Develop details, and optimize the design Verify process performance against project target 應(yīng)用 技術(shù) 1. 戰(zhàn)略大客戶的選擇準(zhǔn)則 2. 組合分析 3. 客戶價(jià)值四格圖 4. 風(fēng)險(xiǎn)分析 1. Stakeholder analysis 2. QFD 3. KANO Model 4. 客戶價(jià)值計(jì)分卡 1. Functional Analysis 2. Process Map (high Level) 3. Conceptual Design 4. Pugh Model 1. Detailed Process Design 2. Process Spec. 3. Capability Analysis 4. Design scorecard 1. Pilot plan 2. Implementation and Transition Plan 3. Control Plan 戰(zhàn)略大客戶的選擇準(zhǔn)則 ? 收入潛力 ? 收益率潛力 ? 集中採購策略 ? 市場領(lǐng)導(dǎo)者 ?
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