戰(zhàn)略大客戶管理ppt(完整版)
【正文】 ticsBoardKeyAccountManagerSelling CompanyRamp。戰(zhàn)略大客戶管理的定義 ? 拓展客戶關(guān)係以增進了解 ? 根據(jù)這種了解調(diào)整企業(yè)活動以獲得競爭優(yōu)勢 ： ； :； ： Pre Key Account ManagementSelling CompanyDirectorsManagersSpecialistsClerksOperatorsBuying CompanyDirectorsManagersSpecialistsClerksOperatorsKey AccountManagerMain Contact39。DAdministrationOperationsInboundLogisticsBoardMainContact39。 Market Standing Total Average Score: (Total of all scores divided by number of customers rated) Table Two: Our Relative Strength V39。 are they worth chasing? Deal with on a tactical and opportunistic basis. 風(fēng)險分析 Fix Before Launch Significant Risk Show Stopper Proceed With Caution Fix Before Launch Significant Risk Proceed With Caution Proceed With Caution Fix Before Launch Low Medium High Low Medium High Impact Probability 風(fēng)險來源 ? Business Case – Cost Increase, ROI Lead Time Increase, Changing Market/Regulatory Environment, Business Commitment ? Planning – Resource Availability, Project Complexity, Development Time, Project Management Experi
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