【正文】 .......................................33 營(yíng)銷(xiāo)總體計(jì)劃 ...................................................................................................33 產(chǎn)品策略 ..........................................................................................................34 產(chǎn)品 .......................................................................................................34 服務(wù) .......................................................................................................34 品牌 .......................................................................................................35 價(jià)格策略 ..........................................................................................................35 初期定價(jià)策略 .........................................................................................35 成熟期的定價(jià)策略 ..................................................................................36 直銷(xiāo)策略 ..........................................................................................................36 產(chǎn)品進(jìn)入市場(chǎng)初期 ..................................................................................36 市場(chǎng)擴(kuò)大階段 .........................................................................................36 促銷(xiāo)策略 ..........................................................................................................36 人員推銷(xiāo) ................................................................................................37 .................................................................................................37 .................................................................................................37 .................................................................................................37 七 生產(chǎn)管理 ...................................................................................................................38 廠(chǎng)址選擇 ..........................................................................................................38 生產(chǎn)要求 ..........................................................................................................38 產(chǎn)品制造 ..........................................................................................................39 生產(chǎn)制造方式 .........................................................................................39 質(zhì)量保證 ................................................................................................39 生產(chǎn)設(shè)備 ................................................................................................39 人員安排 ................................................................................................40 儲(chǔ)運(yùn)管理 ..........................................................................................................40 建設(shè)方案及生產(chǎn)工藝流程 ..................................................................................41 ......................................................................................41 產(chǎn)品生產(chǎn)成本的控制 .........................................................................................42 售后服務(wù) ..........................................................................................................42 八 管理體系 ...................................................................................................................43 ...........................................................................................................43 ...........................................................................................................43 ...........................................................................................................44 ....................................................................................................44 ....................................................................................................44 清遠(yuǎn)市任遠(yuǎn)有限責(zé)任公司 4 ....................................................................................................44 .............................................................................................45 .............................................................................................45 ....................................................................................................45 .............................................................................................46 ....................................................................................................46 .............................................................................................46 物流部 .................................................................................................46 管理團(tuán)隊(duì) ..........................................................................................................47 ...........................................................................................................48 九 投資分析 ...................................................................................................................49 股本結(jié)構(gòu)與規(guī)模 ................................................................................................49 資金來(lái)源與運(yùn)用 ................................................................................................49 所需資金及主要來(lái)源 ..............................................................................49 所需資金主要用途 ..................................................................................49 資本結(jié)構(gòu) ................................................................................................50 十 財(cái)務(wù)分析 ...................................................................................................................51 財(cái)務(wù)預(yù)算 ........................................................................................................51 基本假設(shè) ..............................................................................................51