【正文】 清遠(yuǎn)市任遠(yuǎn)有限責(zé)任公司 1 清遠(yuǎn)市任遠(yuǎn)有限責(zé)任公司 自動成梯防護(hù)欄項目 創(chuàng)業(yè)計劃書 清遠(yuǎn)市任遠(yuǎn)有限責(zé)任公司 2 目 錄 一 執(zhí)行總結(jié) .................................................................................................................... 6 公司介紹 ........................................................................................................... 6 公司業(yè)務(wù) ........................................................................................................... 6 主營業(yè)務(wù) ................................................................................................. 6 其他業(yè)務(wù) ................................................................................................. 7 創(chuàng)業(yè)背景 ........................................................................................................... 7 市場分析 ........................................................................................................... 8 競爭力分析 ........................................................................................................ 9 營銷戰(zhàn)略 ........................................................................................................... 9 商業(yè)模式 ........................................................................................................... 9 盈利方式 ..........................................................................................................10 組織結(jié)構(gòu) ..........................................................................................................10 企業(yè)展望 ........................................................................................................11 二 項目背景及產(chǎn)品介紹 .................................................................................................12 產(chǎn)業(yè)背景 ..........................................................................................................12 產(chǎn)品介紹 ..........................................................................................................12 框體 .......................................................................................................13 內(nèi)框 .......................................................................................................13 外框 .......................................................................................................13 控制電路 ................................................................................................14 整體工程圖 ............................................................................................14 橫桿直徑選取計算 ..................................................................................15 使用方法 ................................................................................................16 產(chǎn)品材質(zhì)及款式設(shè)計 ..............................................................................17 防護(hù)欄發(fā)展現(xiàn)狀 ................................................................................................17 傳統(tǒng)防護(hù)欄 ..............................................................................................17 新式活口防護(hù)欄 .......................................................................................18 自動成梯防護(hù)欄特點 .........................................................................................18 應(yīng)用前景 ..........................................................................................................18 三 創(chuàng)業(yè)項目可行性分析 .................................................................................................20 政府政策支持 ...................................................................................................20 公司實力支持 ...................................................................................................21 四 市場調(diào)查與分析 ........................................................................................................22 市場特點分析 ...................................................................................................22 目標(biāo)市場分析 ...................................................................................................22 初期目標(biāo)市場 .........................................................................................23 長期目標(biāo)市場 .........................................................................................24 市場容量和市場需求趨勢分析 ...........................................................................25 市場容量 ................................................................................................25 市場銷量的預(yù)測及趨勢分析 ....................................................................26 競爭分析 ..........................................................................................................27 ...............................................................................27 自身競爭能力分析 ..................................................................................28 清遠(yuǎn)市任遠(yuǎn)有限責(zé)任公司 3 五 公司戰(zhàn)略 ...................................................................................................................30 商業(yè)模式 ..........................................................................................................30 公司理念 ..........................................................................................................30 行業(yè)背景與總體規(guī)劃 .........................................................................................30 發(fā)展戰(zhàn)略 ..........................................................................................................31 建設(shè)期（ ） ...................................................................................31 前期（ — 3年） .................................................................................31 中期（ 4— 5年） ....................................................................................32 長期（ 6— 8年） ....................................................................................32 六 營銷策略 ............................................................................