消費者行為09buyingandpost-purcha-文庫吧
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【正文】 splay Average unit sales per store 9 7 Impact of a Stockout Situation 9 8 Situational Influence ? Temporary conditions or settings that occur in the environment at a specific time and place ? Independent of the products or the consumers 9 9 1. Physical surroundings include geographical and institutional location, decor, sounds, aromas, lighting, weather, and visible configurations of merchandise or other material surrounding the stimulus object. 2. Social surroundings considers examples like other persons present, their characteristics, their apparent roles, and interpersonal interactions occurring. 3. Temporal perspective may be specified in units ranging from time of day to seasons of the year. 4. Task definition is the rea
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