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deas People buy from people who empower them, who can create visions for them and take action. A “Solution” is equivalent to the buyer’s vision. Diagnose before you prescribe. Power buys from power (seller needs the power to promise). Make yourself equal before different Don’t close before it is closeable. The buyer must feel good about the process. 銷售的基本原則 ? 沒有痛苦就沒有變革 ? 給用戶開“藥方”之前先進行診斷 ? 用戶的需求有三個