戰(zhàn)略管理(ppt80)(1)-閱讀頁
2025-01-14 14:28本頁面
【正文】 ? 根本原因缺乏科學的創(chuàng)業(yè)戰(zhàn)略 ? 勝利面前極易發(fā)昏，快速擴張，而又不注重基礎(chǔ)管理 ? 一不缺創(chuàng)業(yè)資本，而不缺創(chuàng)業(yè)技術(shù)，就缺創(chuàng)業(yè)戰(zhàn)略 YGXX20230827從李自成的失敗談創(chuàng)業(yè)戰(zhàn)略 70 你同意嗎？ ?有了一套優(yōu)秀的戰(zhàn)略不一定能導致競爭優(yōu)勢 ?每個具有競爭優(yōu)勢的公司都必定會有一套優(yōu)秀的戰(zhàn)略 71 附錄： Important Term ? Strategy ? Managerial action plan for achieving anizational objectives。s external and internal situation. 72 Important Term ? LongRange Objectives ? Achievement levels to be reached within the next three to five years. ? ShortRange Objectives ? Nearterm performance targets:they establish the pace for achieving the longrange objectives. 73 Important Term ? Strategic Vision ? A view of an anization’ s future direction and business course: a guiding concept for what the anization is trying to do and to bee. ? Organization Mission ? Represents management’ s customized answer to the question “ What is our business and will it be.” A mission statement broadly outlines the anization’ s future direction and serves as a guiding concept for what the anization is to do and to bee. 74 Important Term ? Performance Objectives ? Organization’ s targets for achievement both short and long range objectives are needed. ? Financial Objectives ? Financial performance targets a pany wants to achieve. ? Strategic Objectives ? Targets relating to strengthening a pany’ s overall market position and petitive viability. 75 戰(zhàn)略決策是管理者膽識的體現(xiàn) ?StrategyMaking is entrepreneurial ? Risktaking venturesomeness ? Innovation and business creativity ? Keen eye for spotting market opportunities ? Choosing among alternatives 76 出色管理者的一組特征 ? Boldly pursues new strategic opportunities ? Emphasizes outinnovating the petition ? Leads the way to improve firm performance ? Willing to be a firstmover take risks ? Responds quickly opportunistically to new developments 77 戰(zhàn)略管理的重要意義 ? Powerful execution of a powerful strategy is a proven recipe for success ? Crafting implementing strategy are CORE management functions ? To qualify as WELLMANAGED, a firm should 1. Have a attractive strategy 2. Demonstrate proficiency in executing strategy ? a good strategy is strong enough to overpower rivals flexible enough to overe obstacles ? Without proficient strategy execution, firm cannot achieve peak performance 78 誰承擔著戰(zhàn)略管理的任務(wù) ? Chief Executive Officer Other Senior Corporate level Executives ? Managers of Subsidiary Business Units ? Functional Area Managers Within a Subsidiary Business Unit ? Managers of Major operating Departments Geographic Units 79 THE END THANKS FOR COMING SEE YOU NEXT WEEK 80
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